April Newsletter – are you ready for Easter?

Welcome to our April newsletter. Please read on for all the latest news straight from WhiteLabelDating.com HQ.

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EASTER TRAFFIC – ARE YOU PREPARED?

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With a four-day weekend just around the corner, make sure you are fully prepared to take advantage of the increase in online traffic. We often see a spike in members on a Sunday and this could likely continue from Good Friday through to Bank Holiday Monday.

Be prepared! Invest in your campaigns and speak to your Partner Manager if you need any advice or help.

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EASTER COMMS AND MARCH ROUND-UP

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The Comms team have been busy with a selection of campaigns to help engage and inform your members during the Easter period that also includes a ‘Free Read’ tomorrow. For full information, please click here.

If you would like to read a re-cap of Comms activity plus results for last month, you can do so on the blog- check out the March Comms round-up here.

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HOME PAGE REVAMPED

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We have redesigned the home page for the General and Adult Networks for both basic and full members to increase the user experience. The new page is a lot more visual, showing an increased number of member profiles to encourage upgradesmember interaction and time spent online.

We’re currently testing the changes on an A/B test, which we will be monitoring and your partner manager can inform you on the results.

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THANKS FOR READING!

We hope you all have a great Easter. Don’t forget to check out the blog or join us on Twitter and Facebook for all of the latest news and ideas.

Kind regards,
Louisa Page
B2B PR & Marketing Executive
WhiteLabelDating.com