Happy New Year! With the highest revenue experienced within days after Christmas, January is also proving to be one of our busiest times of the year, with one new member joining a site on our network every four seconds! We have asked some of the Partner Team here at WhiteLabelDating.com to provide some business resolutions worth keeping in 2012 to help you have your best year yet!
BRANCH OUT INTO MOBILE!
We have a great new platform for mobile. Even if you have no experience of mobile / mobile traffic, get clued up! Experiment with the idea of having both a mobile landing page and web page. Try different mobile traffic sources and see what one works best for your site. Don’t miss out on the opportunity of mobile because you don’t know what traffic sources to use.
Gary Taylor, Partner Manager.
MAKE SURE IT’S PREMIUM
If you have sites on the standard template, upgrade to the premium template – as of 31st March 2012 we will no longer be supporting sites on the old template. If you haven’t done so already, make the most of the new expandable registration form. The sites that currently use this have noticed a huge difference to registration rates and as a result, the costs have gone down. They are getting more registrations with the same budget!
Lauren Barnes, Partner Manager.
DARE TO BE DIFFERENT…
Have a new and exciting idea for a site? Give your Partner Manager a call and talk it over with them. With our niching facility there are so many opportunities to make your site unique. Don’t be afraid to do what others might not.
Sarah Iles, Partner Manager.
DO YOUR RESEARCH!
As we grow internationally, certain brands and terminology may not translate. Stay engaged with your potential international members – when writing ad text and selecting keywords, you can’t just copy your UK campaigns.
Melissa Thompson, Partner Manager.
SHOUT ABOUT HOW GREAT YOU ARE!
Your consumers want to see results. Give them a reason to join by displaying testimonials from existing members and success stories from the people who have left the site. Having a separate section or page dedicated to feedback from your members will not only add credibility to your site, but it will also give your site another USP, helping it to stand out from the competition.
Amy Loudon, Content & Copywriting Co-ordinator.
KEEP TRACKING YOUR CAMPAIGNS
Setting up campaign tracking within the partner portal will allow you to monitor your sources of advertising and levels of traffic they are driving through. Overtime, you will be able to view what is pulling through your best basic conversions and full paying conversions. You and your Partner Manager can then work together in optimising your campaigns to ensure you are driving the best quality of traffic possible to your site and in the long run giving you a better ROI.
Jessica Dimsdale, Partner Manager.
THANKS FOR READING!
Don’t forget to follow us on Twitter, add us on Facebook and check out the blog for all of our latest news.
Best regards,
Louisa Page
B2B PR & Marketing Executive
WhiteLabelDating.com