With Christmas over and the New Year just around the corner, WhiteLabelDating.com always sees a high rise in new members that continues strongly throughout January. Having already experienced our highest ever amount of member registrations on Tuesday 27th December, is your dating business ready for this increasingly busy time?
SCORCHING JANUARY!
After a month of rushing around the shops, keeping friends and loved ones happy, attending endless parties and being merry, it’s all too easy to feel a little deflated come the month of January. It’s no wonder that one of the dreariest months of the year is the most common for singles seeking new relationships.
WhiteLabelDating.com is predicting a 117% surge in new member registrations across our networks as the public recover from Christmas and look to fulfill New Year’s resolutions.
WHAT MAKES JANUARY SO HOT?
The New Year promises new beginnings, fresh starts and resolutions – a chance to take a step back and reflect on the previous year. If there are changes to be made, this is definitely the time to make them…
In 2011 the number of people signing up to online dating sites between Boxing Day and the first weekend in January increased by 30%. This year, with more people now using online dating sites as way to meet new people that number is expected to explode.
HOW CAN YOUR BUSINESS PLAY CUPID?
In the latter part of December 2010 we saw searches for the key term ‘dating’ rise to an all-time high, and this trend continued to peak into the first and second week of January 2011. January also saw the WhiteLabelDating.com platform register 26% more members compared to December, plus a 15% rise on revenues collected.
Get your ad-word campaigns tight, maybe get round to finally setting up that blog, or give your sight a mini-makeover with fresh content and new imagery. Whatever you do, make sure you are on the ball and ready for action in 2012. If people are actively looking for a new relationship, then it’s your job to help them find it!
HAPPY NEW YEAR!
We would like to wish all of our partners a very happy and prosperous New Year. The partner team are here to help you during this busy period and can be contacted throughout this time if you need any advice. Also, don’t forget to check out the blog for some interesting and informative posts from the team!
Best regards,
Louisa Page
B2B PR & Marketing Executive