Read on for some great advice from WhiteLabelDating.com Partner Manager, Kaleigh, plus find out who is our Partner Of The Month!
Kaleigh’s Top Tips!
At a time when the competition has never been so fierce within the dating industry, it is imperative not to “put all of your eggs in one basket” and to implement varied marketing sources.
We have already blogged regarding PPC and Facebook so knowing where to turn to next can be daunting. Check out my ‘top tips’ below to ensure you are not limiting but growing your online dating business.
Ad Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. This is a great way for you to get your banner adverts displayed on large sites that are driving huge
volumes of traffic. As with other forms of online marketing, ad networks allow you to enable targeting, tracking and reporting of impressions, resulting in another highly targeted source. If this is something you may be interested in take at look at the following sites- www.trafficjunky.net, www.blacklabelads.com and
www.exoclick.com.
Social Media
Social media is everywhere and can take on many different forms including the very well-known content communities such as YouTube, weblogs like Twitter and social networking sites such as Facebook . Let’s also not forget the internet forums, social blogs, micro blogging, wikis and podcasts… the list goes on!
Social Media is continually gaining popularity and this is partly due to the freedom to market any content you wish, (also being free of cost) and is perfect for online dating! Pulling information from these social networks and using this information to market to your key audience results in targeted traffic and will help with both basic and paying conversions.
Public Relations
We have seen huge peaks in traffic when partners have secured coverage on TV, radio and in magazine publications. PR offers exposure at a level no other marketing strategy can compete with in a very short amount of time. You will need to ensure your site is offering something out of the ordinary, so why not take full advantage of our niche facility when creating a new site? Contacting the media has never been easier with the likes of Twitter and LinkedIn.
Move Internationally!
Ensuring you have sites internationally will protect you from any marketing downfall. For example, if something is not working in the UK, you can re-direct your marketing focus to another territory. Remember our WhiteLabelDating.com networks in South Africa, Australia and Ireland are all experiencing rapid growth at the moment- do not miss out! Speak to the Partner Team today.
WhiteLabelDating.com Partner Of The Month
Congrats to Daniel Biggs, who has only been a WhiteLabelDating.com partner since May and has already seen extensive growth!
His dedication to making his portfolio a success is paying off as he has become the first partner to jump directly from being a Bronze to a Gold partner. One of the key aspects to Dan’s success is a varied marketing campaign and an openness to learn new marketing strategies and techniques.
Google, Ad Networks and Social Media are continually progressing and upgrading their services, so remaining on the ball is essential-something that Dan has nailed!
Thanks For Reading!
Don’t forget to follow us on Twitter, Facebook and check out the blog for daily news, tips and advice!
Kind regards,
Louisa Page
B2B PR & Marketing Executive