Yes it’s that time of year when teddy bears, roses and chocolates fill the shops for the most loved / hated day in the calendar – VALENTINE’S DAY! Read on for more tips, advice and random facts from the world of WhiteLabelDating.com…
Singletons Looking For Love Online
According to Google Insights, the term ‘Valentine’s Date’ and ‘Date on Valentine’s Day’ was frequently searched in the week leading up to the event, providing a spike of traffic. The term ‘Single on Valentine’s Day’ also spiked for a couple of days after 14th February. Our recent survey found out that 62% of members would either be searching for a date or on a date this Valentine’s Day.
Don’t miss out on singletons browsing the web during this time and make the most of your promotion through this traffic peak!
Customise!
Why not customise your PPC campaigns to fit with the themes of Valentine’s Day? If you have the resources, why not update your splash page with a V Day theme, keeping your site looking current, topical and up to date? For more campaign ideas, have a chat with your Partner Manager today.
Free Read & Special Virtual Gifts
On 14th February, there will be a ‘Free Read’ for basic members to encourage communication, plus there will be some special virtual gifts available to full members to allow them to send that special gift! So make the most of Valentine’s Day and promote your virtual gifts! For more information, contact your Partner Manager.
14th February – Random Facts!
- Despite the recession, British spending on Valentine’s Day 2010 was up 65% on the year before, with £30 million spent on flowers alone
- About 1 billion valentine cards are sent worldwide each year, making it the second largest card-sending holiday of the year after Christmas
- In Taiwan, Valentine’s Day flowers are significant: 1 rose means ‘I love you’, 11 roses means ‘favourite’ and 108 roses means ‘Will you marry me?’