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Archive for September 2010

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Going Crazy for Lovegaa.ie!

Wednesday, September 29th, 2010

One of our partners has had a very busy and successful day today and should be very proud!

Lovegaa.ie is a niche site that offers supporters of Gaelic Games the chance to put aside their sporting rivalry and see if they can become a match made in haven.

The site, set up only three week ago has been very successful over in Ireland where Gaelic Games are hugely popular and it seems so is Lovegaa.ie! Today alone the site has been featured in two online articles, in one newspaper, has had calls for interviews from one of the top radio stations in Ireland 2fm.ie and Newstalk and has had huge interested from the Irish News in Belfast.

Lovegaa.ie basic member count has gone through the roof today thanks to all the media attention the site has received and will only continue to rise due to all the press the site is getting. The site’s owner is still getting inundated with phone calls so we can’t see the press around it stopping today!

Huge congrats to Lovegaa.ie and it just shows what can happen when you set up a site that really interests people!

Take a look at the online articles below and have a read for yourself:

http://www.irishexaminer.com/ireland/gaa-fans-take-passion-to-new-level-132034.html

http://www.siliconrepublic.com/innovation/item/17950-new-dating-website-helping/

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Ross Williams is interviewed by Online Personals Watch…and my haven’t we grown!

Tuesday, September 28th, 2010

It’s been a good three years since our CEO Ross Williams was interviewed by Online Personals Watch and my my hasn’t a lot changed. Back in 2007 Ross Williams and Steve Pammenter, Director of Partnerships here at WiteLabelDating.com were interviewed about their background, the companies goals and where White Label Dating will be in years to come…so did they reach the goals they wanted?

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They reach them and a hell of a lot more! At the end of the last interview Ross and Steve were asked what they hoped to achieve with WhiteLabelDating, their response, that they wanted to be the top white label dating company, and three years later they have done just that.  Quote Ross Williams, “Global Personals’ business has grown and white label dating is responsible for the vast majority of our business. I think we’re generally considered the number 1 white label dating company worldwide.” After reading the recent interview you can really see how far White Label Dating has come in just three years. The interview this time around was focused much more on the companies’ developments, where we are in the industry and our always improving platform.

The piece has been published on Online Personals Watch and makes a really good read, especially if you get a chance to read both interviews as it really sets a light on how the company has developed. It will be interesting to see the next interview in another three years time and see how the 3 -5 year plan is coming along!

Check it out online and let us know your thoughts.

ad:tech New York - we’ll be there, will you?

Monday, September 27th, 2010

As we have mentioned, we are exhibiting at ad:tech New York this year and it would be great if you could come and join us! We know it’s over in New York, but what a great idea to mix a holiday around it, then you get the best of both worlds! We know, we are full of good ideas!

Ad:tech is the event for digital marketers featuring an exhibit hall with leading technology and service providers, and a conference showcasing the latest industry research and insights from the industry’s biggest players and this year will be even better with a few new editions to the show.

New to the Exhibit Hall this year:

• Innovation Alley – a dedicated collection of companies with bleeding edge technologies
• App Exchange – innovative web and mobile apps will be available to download for FREE right from the show floor!
• ad:tech’s Big Networking Bash – all attendees are invited to this premier networking event

More than just the expo, an Exhibit Hall pass gives you access to hundreds of exhibitors, four keynote presentations, special events, ad:tech’s Big Networking Bash and endless networking opportunities with the thousands of attendees. Headline keynotes include:

• Lauren Zalaznick, President, Women and Lifestyle Entertainment Networks, NBC Universal
• John Furey, Founder, MindTime Project

If you can manage to get over to New York, we want to help you get the most out of the event. It’s a great idea to register for the Full Conference pass. Why? It’s two days of intense learning and, of course, networking. Don’t miss the new Marketing Masters Series, two-hours of the latest research, tips and case studies on single topics. Series topics include Search, Ad Networks, Email, Social Media, Mobile, Bleeding Edge Technologies, Web Analytics and Online Video – and that’s just one conference series!

You can save 20% off a Full Conference Pass when you use discount code: EXHIBITOR, you can register online.  Do let us know if you are attending ad:tech New York, we are booth number 1752 pop by and say hello!

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This Month’s Top Tips

Friday, September 24th, 2010

We pride ourselves on the excellent account management that we provide any partner that signs up to our platform. Our very efficient account management team help partners with marketing ideas, setting up special offers and offer development suggestions so sites can become a source of solid, reliable revenue.

We thought what better way to help promote our great team then to start introducing them to you with their top tips for the month, plus a quote from an current partner.

So without further ado I would like introduce you to Miss Lauren Barnes.

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Laurens Top Tips

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Lauren has been here at WhiteLabelDating.com for 3 years this December, she is a very dedicated and hard working member of the team.

Lauren looks after all of White Label’s media partners, so she is a very busy bee! Some of her present partners include Bauer Media, Dennis Publications, NatMags and Fish4.

What are her top tips for this month?

- Don’t be afraid to be different- we all know that online dating is now bigger than porn, so you need to STAND OUT! Try to reach a different sector of your target market with a new approach to the imagery, content and language used within your homepage.

- Make the most of your traffic- encourage your members to give feedback on your brand. Run competitions and surveys from your homepage to try and encourage members to give their views. Why did they choose your site? Have they had any good meet ups or do they have any funny dating stories? This content can then be used on your homepage, making your site a real, approachable brand

- Try running monthly tips, or monthly featured members on your homepage. It’s important that members see your brand as a support to their online dating experience, keep them coming back not only to date but also to get advice and find hand picked, quality members! Members will then begin to see the brand as up to date and good value for money.

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Some Kind Words

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One of Lauren’s top partners, Planet Rock had this to say about their hard working account manager;

‘Lauren is a true advocate of WLD. She is highly proactive and always willing to help us generate more sales for station, by coming up with new ideas and ways of promoting the service. As Planet Rock has a worldwide appeal, Lauren instigated setting up Planet Rock within other territories outside the UK which WLD serve e.g. USA.’

Jon Norman

Head of Marketing
Planet Rock

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It’s All About The Staff

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The staff here at WhiteLabeldating.com really are the heart of the business and a lot of effort goes into making the platform the very best it can be.

Look out for the monthly top tip as we start to reveal the team behind the emails.

As always, thanks for reading and we look forward to sharing more tips and quotes with you as the year continues.

Best Wishes

Your White Label Dating Team

www.whitelabeldating.com

Online Dating Infographic - Publishing Your Online Content Creatively

Monday, September 20th, 2010

One of our partners, www.welovedates.com recently created an online survey about online dating and relationship experiences.

Well the results are in and they have very clearly published them onto their blog in the form of a infographic. The infographic represents the data in a quick and clear manor and makes simple questions into more of a story for the reader.

The results themselves show that the best first date idea is meeting for a drink with the possibility of dinner, that the ‘about me’ section on a online dating profile is more important then the ‘pictures’ section. It also shows that 80% of the participants that took part in the online survey has known someone who found love on the internet or has found it themselves.

Posting interesting online content creativly can really help push your site and help build up your traffic. If you have anything interesting like this make sure you pop it up on your blog and facebook pages and post it onto Twitter, the more channels you feed the information into, the more uptake it will have!

Well done www.welovedates.com, we loved your infographic!

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Ad:Tech London: 21-22 September 2010

Friday, September 17th, 2010

For the sixth year in the UK, the online marketing and advertising community will gather together at ad:tech London to reveal the latest trends and market figures, share best practices and address industry challenges.

Ad:tech ‘helps you harness the power of digital and gives you the tools and the knowledge to succeed in an ever changing interactive world’.

Alongside the free exhibition, free seminars and conferences will be taking place including the speakers:

-Kerry Bell (Head of Digital Media Communications, EMEA & Global Public Sector, Dell)
-Kamel Ouadi (EVP Digital, NOWNESS and Louis Vuitton)
-Ashley Highfield (Managing Director & VP, Consumer & Online UK, Microsoft)
-Trevor Johnson (Head of Strategy and Planning, EMEA, Facebook)

For further information, visit: http://http://www.ad-techlondon.co.uk/adtech2010

The Mid-Monther

Thursday, September 16th, 2010

We have so much news that we feel that one newsletter a month just isn’t enough, so welcome to your first Mid-Monther! So without further ado…

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Get Into the Mind of Your South African Members

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As the South African network continues to go from strength to strength and the overall internet usage is on the up in South Africa, this is no better time to get some insight into this set of internet demographics.

Thanks to the internet Access Study carried out by World Wide Worx there are now some really interesting insights into the World Wide Web over in South Africa. The most interesting and exciting stat being that the number of internet users in SA has passed the 5 million mark for the first time! Think of all the possible site surfers that you could have!

The research also shows that the country’s internet user base grew by 15% in 2009, from 4.6 million to 5.3 million, and is expected to grow at a similar rate in 2010. It also shows that there are currently around 3.36 million users using their mobile phones for web browsing.

Also included in the online article is the most recent Nielsen online statistics about local website visitors and sheds light on who visits South African websites. You can see all the info online at http://bit.ly/a26QBF . Go take a look and try and pull some of this knowledgeable info into your own sites. Get into the mind of your South African members!

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YoursDating.co.uk Re-vamp Increases Same-Day Conversion Rate

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Sprucing up your home page’s design can do wonders! YoursDating.co.uk refreshed their site’s look last month and received feedback from their members saying that 93% where either ’satisfied’ or ’somewhat satisfied’ by the new design, plus same-day conversion rate increased by 2%. 93% of members also said they would recommend YoursDating.co.uk to a friend or family member.

It just goes to show what a re-vamp can do for your site(s), and your conversion rates. Taking a little time to think of a new design really can pay off.

Fancy refreshing your page but stuck for ideas? Why not ask your Partner Account Manager for their opinion? They are always more then willing to help you out.

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Are You The Next Partner of the Month?

You may have recently seen our new monthly feature, Partner of the Month. We have been rolling this out over the past three months and it’s a great way for us to highlight when a partner has really achieved great things with their site(s).

In the first month we congratulated ToyBoy.com after their PR campaign reached more than 100 million people worldwide and increased new member figures by 275% in one month.

Next up, was one of our very successful South African partners, Johann Du Plessis. He was our August Partner of the Month due to his ever-growing success of his South African dating portfolio.

This month, it was David Cliff for the successful launch and flourishing results for over 40’s site, TheSeniorDatingAgency.com.

Make sure you keep a look out for our Partner of the Month segment on our blog and Press Releases, it may well be you next time!

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See You For The Next Mid-Monther!

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Thanks for reading, and we hope our little mid-month newsletter has given you the fix you need until the next one!

If there is anything you would like to see covered, please do let us know.

Kindest Regards,

Francesca Heath

fheath@whitelabeldating.com

WhiteLabelDating.com

Increase Your Conversions With Google Optimizer

Tuesday, September 14th, 2010

GlobalPersonals.co.uk saw a 15% reduction in basic member registration costs within a few days of switching on the Google Optimizer and it continues to improve.

The Google Conversion Optimizer is an AdWords feature (free for accountholders) that allows marketers to set their maximum costs-per-acquisition and get automated keyword bids. The tool adjusts cost-per-click bids based on potential conversion, using data such as location, match quality and user operating system to determine the value of a click.

On average, campaigns adopting the Conversion Optimizer achieve a 21% increase in conversions while decreasing their CPA by 14%.

Why not give the Google Conversion Optimizer a try today? Your Partner Account Manager will also be happy to help with any queries you may have about this service.

For further information, please visit:

http://www.google.com/adwords/conversionoptimizer/

Re-bill Revenue Increases By 40%

Friday, September 10th, 2010

Re-bill revenue as a 7-day average has increased by a staggering 40% over the last 3 months, with Life Time Value (LTV) increasing by 12% based on the increased duration of packages. Termination rates across the WhiteLabelDating.com platform have also fallen by 15% since January 2010.

In February 2010, a new moderation tool was introduced to the customer care and relationship management system, enabling the team to moderate members’ first messages, ‘Ice Breakers’, profiles, photos, videos and diarys before going live on site. This enables members who join up to a site in the evening to have their profiles often approved
within a matter of minutes.

Since introducing a separate Moderation Team to Customer Care, moderation times have dropped from an average of 12 hours per item to under 3 hours on average. The current average approval times are:

- Photos: 2 hours

- Icebreakers: 2 hours

- Profiles: 2.5 hours

- Private messages: 2 hours

- Diary entries: 3 hours

- Videos: 4 hours

Jessica Dimsdale, Customer Care Manager, comments: ‘All of this is blended but the underlying fact is that we are driving more revenue due to longer duration as a result of our work on retention and moderation’.

The ‘Silver Fox Effect’ Hits The Online Dating Industry

Wednesday, September 8th, 2010

SeniorDatingAgency.com’s Traffic Soars By 150% In 3 Months and is awarded WhiteLabelDating.com’s ‘Partner Of The Month’

London, UK – 8th September 2010 - WhiteLabelDating.com, the international leader in customer-focused, flexible and scalable online dating systems, is awarding David Cliff their ‘Partner Of The Month’ for the successful launch and flourishing results for over 40’s site,
SeniorDatingAgency.com.

Due to the rapidly growing numbers of online daters that fall into this demographic, WhiteLabelDating.com launched a mature network in May 2010 to supply demand for this service. SeniorDatingAgency.com was one of the first sites to join the network and has seen a staggering 150% increase in traffic since June.

David Cliff comments: “We have been working hard with our Google Account Manager over the past 2 months and have significantly decreased the Cost Per Acquisition by 32.5%. The complete service provided byWhiteLabelDating.com gives the opportunity to focus on these important issues, also knowing that my WhiteLabelDating.com Account Manager will always be available should I need them for any help or advice”.

David was one of WhiteLabelDating.com’s first partners and currently runs 20 different sites through the award-winning platform. SeniorDatingAgency.com aims to find users a romantic match, soul mate or companion in the UK, EIRE, USA, South Africa, Canada and Australia.

Steve Pammenter, Director of Partnerships, comments: “It’s great to see that David’s hard work is really paying off. His portfolio of sites registered 46% more members in August compared to June and is successfully striving forward into different territories with SeniorDatingAgency.com, building a great brand for this booming consumer group”.

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