August is upon us already following an exceptionally busy July, with more member communications than ever before and conversions sky rocketing.
What better time to reflect on performance over the last month? So take a few moments out of your busy schedule to hear all about the last month’s developments.
Messages in Their Millions!
July was one of our busiest ever months for online member communications. Between the 1st and 28th July on average 1,026,631 messages were sent per day!! Of course, more messages mean greater engagement which ultimately improves the experience of members on the site and keeps them paying for longer.
To support all of this additional online activity, our Customer Support Team have been working harder than ever to make sure that they’re on hand for any questions members have.
Take that Step…Go International!
We know that one of the biggest challenges can be standing out from the crowd in an industry that sees new sites launching every week. However, our International territories continue to go from strength to strength as they make the most of less mature markets.
For months now, we’ve been talking about the successes of the South African market, but Wednesday 28th July turned out to be the best revenue day EVER for our South African partners! Go SA! This just goes to show that the market continues to grow and is showing no signs of saturation to date.
In the past month alone we have had many different sites launch internationally due to their UK success. A few of these sites include:
www.mylovebuddy.co.za
www.datingfuntonight.com/SouthAfrica
www.wrmdating.com/South_africa.html
The site www.wrmdating.com has done particularly well. Last month the conversion rate for the UK site was 24% with the South Africa site growing at 26% and the Australian site growing 34% compared to last month. For a site which has only recently spread its wings over to the SA and AU it’s really showing great potential!
With such strong growth in the market, we’d recommend speaking to your partner manager today to learn what the network could offer to you and how you can grow your existing portfolio of sites to maximise your revenue potential.
New Dedicated Mature Network
With the number of active internet users growing amongst older generations and the average lifetime of the population increasing, there are more mature singles now than ever before.
Following significant investment in research into the online dating market, results show that there are over 1,592,000 potential over 50s online daters. With more disposable income (75% lie in an affluent socio-demographic band A-C1) and time on their hands, online dating is proving to be an increasingly popular method of meeting new people.
After conducting this research we decided to meet this demand, and are pleased to announce that we successfully launched a targeted network exclusively for these individuals. This network specifically caters for the mature market and provides a community tailored to meet their needs, free from the inconveniences that come with sharing the site with much younger members. They also benefit from a tailored CRM programme and promotions.
Following the launch, the initial performance has been very encouraging and we look forward to seeing this go from strength to strength as new members join these bespoke sites. Should you wish to find out more about this new network and the benefits that it could bring to you, please speak to your Partner Manager today who will be happy to discuss this with you.
Suspicious Members & New Search Functionality
We have recently introduced a ‘Mark As Suspicious’ button into our Moderation Tool. This allows our moderators to track a profile that may look a little suspicious but not enough to reject it completely. Once this button is clicked, we are able to run a report to keep an eye on the activity within the profile to ensure that the member is genuine. What a fantastic way to stop those nasty scammers ruining your members dating experience!
After reviewing member feedback, we decided it was time to update the search facility. We don’t want your members having to search through page after page of unsuitable members, so we’ve introduced new ways to narrow down their search. They are now able to search using the following options:
- Name
- Age
- Last Online
- Latest joined
- Newest video
- Newest photo
So far the feedback has been fantastic. We recognise that making the member experience the best that it can possibly be, the lifetime of membership is lengthened and thus revenue per member increases. Good news all round!
Just Another Reminder…
Just another little reminder about the up and coming Partner Awards 2010! You would have recently received a email about the awards, the categories and the prizes and I’m sure you think the same…it’s definitely one not to be missed!
With the closing date being the end of September, there’s still time to make a difference and secure your tickets to an all expenses paid holiday of a lifetime.
Check out our blog for the most recent news and updates on the awards.
Thanks for Reading
Hope you have got your WLD intake for the month.
You can keep up to date with the goings on of WLD at our blog, and remember to follow us on Twitter for all the latest updates and news.
Be sure to get in touch if you have any questions regarding anything in this month’s newsletter, or if there’s anything you wish to discuss.
As always thanks so much for reading, and see you next month, enjoy the start of those summer holidays now wont you!
Kindest Regards,
Francesca Heath
fheath@whitelabeldating.com
WhiteLabelDating.com
