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Archive for July 2010

Time Is Running Out To Win The Trip Of A Lifetime

Wednesday, July 28th, 2010

With July drawing to a close we wanted to get in touch to remind you that time is running out to bag yourself that all important “Partner Of The Year” title.

With the closing date being the end of September, there’s still time to make a difference and secure your tickets to an all expenses paid holiday of a lifetime.

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The Categories

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Two months is plenty of time to secure your place as Partner Of The Year, but don’t forget there are plenty of other categories too. Let us take this opportunity to remind you:-

1. Partner of the Year*

2. Biggest UK Revenue Growth*

3. Biggest International Revenue Growth*

4. Most Successful Casual Site

5. Best Converting Site

6. Best Site for Retention & Lowest Churn

7. Best Site for Re-Initials

8. Best Site for Lifetime Value

9. Best Site Design

10. Best Marketing Campaign

For more details on each of the categories and what you can do to help secure your place, be sure to speak to your Partner Manager today!

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The Prizes

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With such great prizes on offer, we’re sure that you don’t need reminding, but just in case, let us whet your appetite…

The winners of the top three categories; Partner of The Year, Biggest UK Revenue Growth and Biggest International Revenue Growth will receive an all expenses paid* trip to either Miami, New York, Las Vegas or Dubai, the choice is yours!

Other prizes include high tech gadgets, vintage champagne and a weekend away in a top London hotel. These awards are unprecedented in the industry, but we recognise the need to reward you for your hard work and determination and we’re delighted that so many of you are grasping the opportunity with both hands.

Give your campaigns that extra push in these last few weeks and it could be you jet setting off on that 5* holiday!

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It Could be YOU

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There really is no reason why YOU can’t be our “Partner of the Year” 2010. We’re here to help you go for that one last push which we know could make all the difference!

Plans are already being made for this year’s Partner Conference and we are really excited to announce the Partner Awards there this year.

If you wanted to have a chat about the awards, your current position and what you need to do to secure your place, your Partner Manager will be at the end of the phone waiting to take your call.

Good luck and don’t underestimate how much work you can do in just 2 months!

Francesca Heath

www.WhiteLabelDating.com

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*All expenses paid includes flights, accommodation and £1000 spending money

Customer Support Team Update w/c 26th July

Monday, July 26th, 2010

Another busy week here for the Support Team, our Ice Breaker feature seems to be going from strength to strength with more and more members using it to break the Ice! This has been keeping our Moderation Team extremely busy ensuring all are approved within 4 hours as well as profiles, photos, first messages, videos and diaries, what would we do without them . The Ice Breaker has proven a popular feature on the site with both our Basic and Full Members making full use of it to improve their success. Its great to see our members making the most of the features available to them and the introduction of the Ice Breaker being such huge success!

Query of the week:

With Summer here and everyone jetting off on their holidays our members are in the mood to upload some of their best holiday snaps! Whether it will be sipping cocktails by the pool, relaxing on the beach or showing off their Jet Ski skills uploading new and recent photos are a great way to get their profile noticed and to increase their success on the site. Photos are just as important as the personal profile in finding the perfect relationship, a Full Member can upload up to 10 photos and as the saying goes a picture says a thousand words……

So here is a few tips we give our members for those perfect profile photos;

Girls

Tip 1.

The head shot, it’s all about eye contact and flirting! Smiling sweetly does work but is not quite as effective as flirting with the camera.

Tip 2.

Women get great results from “the universally maligned MySpace Shot” the hold your phone above your head and click look. So girls, if you’re looking to get some extra messages the simple “MySpace Shot” is “the single most effective photo type for women”. Get involved girls!

Tip 3.

Finally bringing pets back into the mix, unlike guys girls should stay far away from posing with our furry friends as it can rapidly drop your repossess, it’s even worse then posing with a drink. Ladies, you have been told. Hopefully these results have given you a bit of help and guidance on what to do for your profile picture. So go get snapping!

Boys

Tip 1.
Another thing to take into account is what you have on. If you decide not to flaunt your bare chest, the results showed that men who dress more casual come out higher than those who made more of an effort. So I think the moral is boys, lose the shirt or lose the tie!

Tip 2.
Right then, onto that all important face shoot. According to the survey the best look for guys is to not smile and to look away from the camera. That sounds easy enough hey?

Tip 3.
A pet, posing with one is a huge plus for a guys profile. It’s apparently nearly as good as showing off those abs! So whether it’s your little pooch you pose with or the neighbours cat get a cute fluffy animal involved, they can work wonders for you!

Tip 4.
One final tip to add is to try and do something interesting in your pic. Us girls are suckers for a musician, a pic of a guy playing a guitar for example can make a girl become interested in you without even reading your profile. Always a good start! Hopefully these results have given you a bit of help and guidance on what to do for your profile picture. So go get snapping!”

Customer Satisfaction Rate:

98.3%

This Weeks Good Feedback:

Sandra from Fish Dating UK

“Just wanted to thank all of you up in the back of beyond for taking us girls seriously when we have doubts re a members credibility.
You have deactivated a potential scammer from your site after my report..
Thank you for making this a safe place for vulnerable ladies like myself..
Well done ..
Sandra”

Jenny on Dating Partners

“THANK YOU DATING PARTNERS I HAVE FOUND THE LOVE OF MY LIFE ON YOUR SITE! I AM STILL IN A STATE OF SHOCK BUT WE JUST CLICKED FROM MESSAGE NUMBER ONE!!!!”

An Insight To Your Members

Wednesday, July 21st, 2010

Here at WhiteLabelDating.com, we recognise the importance of putting the consumer at the heart of everything we do.

The enquiries that your Customer Support Team receive vary on a daily basis and you can track weekly trends by following our blog where we have a regular updates from the team.

For now though, we thought that it would be helpful to share some success stories with you as we know it can sometimes be really easy to get caught up in the numbers and forget the difference that we’re actually making to people’s lives.

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CASE STUDY: Date Me Today

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We’re actively trying to collect data from members as they cancel their membership to better understand their needs and to establish ways to improve. As a result of this, we’ve been amazed to see how many matches take place on a daily basis across the sites.

To kick off our good news stories, we thought that we’d share a message received from Trish, a member of Date Me Today.

“I have met an absolutely wonderful man through your site - we are both sure we have found the person we are looking for. I didn’t believe it would happen for me and I would like to say thanks to all at Date Me Today - probably the best £30 I ever spent!”

We think it was all in the wand!

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The Heart of Your Business

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We continue to work on improvements to the platforms and communications to members to ensure that they have the best possible experience on the sites, extending their length of membership and increasing their chances of finding a match.

We look forward to bringing you more stories of success, but in the meanwhile be sure to check out the blog for our latest developments.

Kindest regards,

Mel Kirk
B2B Marketing Manager
www.WhiteLabelDating.com

Customer Support Team Update w/c 19th July

Monday, July 19th, 2010

We have had a pretty busy week in Customer Care! Our new call to cancel service has been launched on all our B2C and B2B Premium Template sites and already we have seen a decrease in the number of cancellations we receive each day!

We have created a great opportunity for ourselves to receive accurate feedback about why people are cancelling and we can also give members tips and advice on how to increase their chances of success on the site. This makes it a more enjoyable experience for them and allows us to help out our members that little bit more and hopefully keep them with us for just that little bit longer!

We are also in the process of launching our Live Chat Support across our Premium sites. This is just another avenue for members to be able to contact us and receive excellent customer service. The chat facility is working really well as it lets our members know that there is a face behind the computer and that we are always here to help. The whole customer experience feels more human and user friendly :)

We look forward to seeing how the chat facility will work across all of our sites!”

Query of the week:

We have recently introduced a new mature network specifically for people over the age of 40. This has created many questions from members about the benefits of this network.

We have had a big call from members over the last few months to have a database for people over a certain age. As a result, we decided to create a service for the over 40s. By doing this, members can be assured that they are in contact with people within their own age group and without the potential inconvenience of being in touch with people who they feel are too young. It really creates a more tailored experience for all!

We still have our general network which is not age specific so you can sign up to any of our other sites if you feel the mature network is not for you. The main aim of this is to ensure that we can provide a great experience for everyone from all age groups and all walks of life.

Customer Satisfaction Rate
97.8%

This Weeks Good Feedback:

David on ‘Senior Dating 4 Fun’

‘Would just like to thank you for the FREE MESSAGING day Sunday
I have to give credit where it”s due, a nice gesture of your site,
to give some thing back sometimes..
I know of no other Dating Site site that does so… it would do them good to follow your example…

Regards..’

Barbara from ‘Friends of Yours’

‘I just wanted to tell you I have met a wonderful man through your Friends of Yours site. We are very happy and I wanted to say thank you. I will be cancelling my subscription because I have found the one for me.
Thank you.’

South Africa goes from Strength to Strength!

Wednesday, July 14th, 2010

Many of our Partners own a portfolio of dating sites; giving them the opportunity to expand into different areas and reap the benefits of growing Markets – not only inside of the UK, but internationally.

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Strength to Strength

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South Africa is but one of our emerging international markets which has recently been going from strength to strength – providing us with some pretty impressive figures over the last 6 months. However this market shows no sign of slowing down as June’s performance proves!

  • Overall revenue across the network increased by 16% from May
  • Total subscriptions increased a whopping 18%
  • Compared to this time last month, conversions are up a further 20%

With all of the positive changes we have made and continue to make to ensure we deliver first class customer service across the board – it is no surprise we are beginning to see and will continue to see the benefits. I am sure we still have a lot more to come from this growing market - watch this space!

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Dont Waste Any Time!

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If you don’t already have a site set up in South Africa, be sure not to miss out on the clear opportunity that exists here. Speak to your Partner Manager today on +44 (0) 1753 271280 or at partners@whitelabeldating.com today.

Kindest regards

Your WhiteLabelDating.com Team

Don’t Go Commando Go Ngego…What side will you wear yours?

Tuesday, July 13th, 2010

One of our partners, ngego.com has come up with a very trend setting idea which has really kicked off to a great start! With the summer festival season in full swing ngego.com has taken full advantage of the young, single festival goers.

The new site is all about helping people with their confidence when it comes to talking and meeting new people and this new confidence comes in the form of three colourful wristbands.

So the wristbands…they are double sided, one side being white and the other being coloured and cost just £2.00 each. We have the pink one for the girls, blue for the guys and a black one if you fancy being different. The idea is if you wear the band white side out it means you are happy to be approached and are open for conversation. If you wear the band the coloured side out it means you are with someone or perhaps just fancy a hassle free day. The concept of the bands is that they put you in control, and make people aware of what mood you’re in, whatever that may be.

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The bands have really taken off with 6,156 sold at Glastonbury and a total of 28,396 bands being sold in total. New trends such as this one really take off, and we can see the ngego bands being a must have before the festival season is over, we already have ours and love them!

Superb idea ngego.com and keep up the good work!

Best Performance. Ever.

Tuesday, July 13th, 2010

As most of our partners will be aware, there is generally some seasonality to the dating calendar and the summer months can be notoriously slow. However, recent improvements to the platforms and comms sent to members seem to have things booming!

We’re pleased to announce that yesterday saw the following:-


  • Partner’s best day of upgrades this year
  • Highest ever cash collected on the General network
  • Highest ever record of initial payments
  • Highest ever revenue day on the exclusive Mature network

    Not only is it great to see that the recent roll out of networks and features are improving the member experience but it’s also delivering more revenue than ever before to our partners.

    With such outstanding performance, there’s never been a better time to invest in marketing your sites. If you’re interested in ways to drive more traffic to your sites, be sure to speak to your Partner Manager today on +44 (0) 1753 271280!