White Label Dating

We thought you may be missing us and our updates, so wanted to let you know what we have been working on at WLD recently to improve your site and member experience.

Love Knows No Distance

As reported in the Find Out What’s New On Your Platform email, the introduction of the Icebreaker feature (the free one off introductory email available to all members) was so successful it increased conversion rates by 26% . To encourage more activity on your sites and drive your conversion rates even higher, we have now extended the range of ages and locations members can send Icebreakers to, meaning members can contact people of any age and up to 400 miles away! Now thats a lot of members!

We also wanted to let you know that we have just received our first success story from a couple who met via an Icebreaker – a woman from Cornwall and a man from Birmingham. They are madly in love and engaged to be married so this feature really is working for our members, as well as you!

‘Icebreakers have increased conversion by 26%’

Multiple Regional Member Feeds

We have recently improved our JavaScript member feed so you have maximum control over which members appear in your splash page member feeds.

The recent improvement means the feed can pull in members from more than one region - giving your users a more localised and targeted experience.

‘Improving customer experience with our new member feeds’

We’re Never Far Away

As always thank you so much for all your support. We’re glad to see such improvements to the conversions across the platform and are confident that with all the new developments this will only continue.

Make sure you keep in touch, we’re available to speak to you on 01753 271280 or alternatively by email at partners@whitelabeldating.com.

Kindest regards,

Mel Kirk

B2B Marketing Manager
White Label Dating

Well the weather over this past week has certainly found the WLD office in high spirits. Our members have also been enjoying the sunshine and we have had some really nice positive diary entries this week
With our members making changes to their profiles, they are sure to receive more hits and this can only lead to positive results….we look forward to hearing of new romances over the summer period.

Member Query of the week

We are always being asked…What are credits? And how can they be used? So this week we have decided to go through in detail all the possibilities for members once credits have been purchased.

Credits are a type of online currency used to purchase a number of items to improve your dating experience. If you would like to purchase credits please click on “My Account” then “Credits” you will then be presented with a link that says “To Purchase Credits Click Here” you will need to click on the word “Here” to be taken through to the payments page.

What can be purchased?

Personality Profile (General network only)
The Personality Profile is not a test. There are no right or wrong answers. Your responses will be used to highlight your unique personality traits; it will give you an idea of the sort of person you are, both as an individual and in relation to others.

Horoscope (General network only)
Wondering about astrology’s daily effects on you and your mood? The moon is the perfect place to start. Though a multitude of planetary movements affects us every day, the moon governs our emotions, one of the most important and basic indicators of your day-to-day experience.

Birth Date Report (General network only)
Find out what the future holds for love, romance, ambition, travel and responsibilities.

Romantic Profile Report (General network only)
This Romantic Profile Report uses your birth chart to paint a portrait of you in love - your needs, strengths and challenges as a lover.

Sun, Love and Passion Profile (General network only)
The Sun, Love and Passion profile tells you all about you. It has everything you need to know to connect with that special someone.

Gifts (All networks)
Send another member a virtual gift, this is a great way of breaking the ice and shows that you think they are someone special…

Customer Satisfaction rate

97.2%

Good Feedback

As always we like to share some our good feedback with you, below is the 2 that we have chosen this week:

The first message is from Judith from  SeniorDating-UK.co.uk
Message: I would like to cancel my subscription to expire on the 2652010. I have found my love because of you.
Thank you
Judith

Our next happy member is from Lee Singles365.com
Message: Hi would you be able to take me off of here please. I met my wife on this site 2 years ago and we are very happy, we even have a baby girl. Thank you
Regards Lee

As we shared in our last email to you on Thursday, whilst the General network in the UK continues to go from strength to strength, the international market continues to present great opportunities. It’s with much excitement that we can now share with you our latest developments in strengthening our international offering.

1 Million New American Profiles

We recently acquired over 1 million new profiles which have are now part of our existing US database. These members will benefit from full site features and functionality which are currently offered to UK members. This combined with more active members than ever before should mean a much improved customer experience for the members and increased conversion rates meaning more revenue for you!

American Customisation

In addition to the increased member count, the platform has now been tailored to make the members experience the best it can possibly be with localised terminology, currency and imagery throughout.

We recognise what an important role the initial communications can play in getting a member to engage with the brand and upgrade from basic to full membership. Therefore we employed a dedicated American writer to review all of the communications and write revised copies localised to the market, making the experience as authentic as possible.

Maximising Impact

We recognise that the UK seasons and national holidays are very different from those of the States. We have therefore created an annual calendar of promotional communications to be sent to members across the network, ensuring that emails have maximum impact, increasing open rates and revenue generated.

Get in Touch

With many of our partners already having a US site, we’re looking forward to seeing the positive result of these improvements on revenue. If you’re interested in adding an American site to your portfolio or already have one and are looking for new ways of marketing it, speak to your Partner Manager today.

Don’t forget to stay up to date with the international developments by subscribing to the blog or by following our tweets!

Kindest regards,

Mel Kirk
B2B Marketing Manager
WhiteLabelDating.com

So another week at Global Personals has gone by, and as we mentioned last week we have made some changes to the adult network meaning that we have had a lot of moderations to clear with members updating their profiles. Lucky for us we have a very hard working moderation team so no members were left waiting around for their new and improved profiles to be approved. In fact our new average approval time has now gone down to just 2 hours. With moderations coming in thick and fast we have been going through the interview process for a new pair of hands over the past couple of weeks, we look forward to introducing you to our new addition shortly and I’m sure we will be updating you soon with our new and improved moderation time

Member query of the week

We haven’t really had one query stand out from the rest this week, but as the topic has steered towards moderations we will be covering this with you today.

We have members asking on a daily basis how long it will take for their photos, diary entries etc to be approved…I’m sure you will agree from the figures below that our approval times are fast, leaving our members happy and ready to move on to the fun stage of finding someone.

Average approval times over the last 30 days:

Photos: 2 hours
Ice Breakers: 1.32 hours
Profiles: 2 hours
Diary entries: 2.51 hours
Private Messages 2 hours
Videos: 2.05 hours

With our approval times getting better all the time, our members are more inclined to update their profiles on a regular basis, this means more attention directed at their profiles meaning that our members are enjoying their time on the site more.

Customer Satisfaction rate

96%

Good feedback

The first support message we would like to share with you is from LJ of www.matingdirect.com ….congratulations to you

Message: I no longer want a page on your site, but thank you as I have found love through this site and have recommended it to others. I have now been in this wonderful relationship for about a year and we are moving in with one another now. thank you for helping me find my sole mate x

The second happy member is Maxine stevens of www.plentymoresilverfish.com, we are pleased that she has also found someone with us.

Message: Please can you cancel my subscription when it runs out ( 17th May 2010) as I have now met someone and no longer need this service. Thank you for all your help and I would definately reccommend you to my friends as you provide an excellent service! Kindest regards Maxine.

Single50’s have put together a great idea for their members to make millions! Due to the massive prize fund this week on the Euro Millions they are running a Euro Millions syndicate.

If you want to take part in the chance of winning a cut of the huge prize fund all you have to do is enter your chosen numbers, pay £2.27 for the ticket and you will be entered into the syndicate. It really is as simple as that, pick your numbers, pay your money and hopefully let the good times role! The numbers purchased by the syndicate will all be displayed on the blog along with the millionaire raffle numbers, as they are purchased. Any prize won by the syndicate will be distributed equally between every member of the syndicate within 3 working days from the money being received from the National Lottery.

It’s a great way for Single50’s members to get more involved with the site and build brand awareness

Go and enter your numbers now as the entries close at 5pm today! Good luck, you never know what might happen!

Thanks to the media attention sites like ToyBoy.com have been getting recently it’s not surprising that the subject of cougars has been brought to light within the media once again. Not only are magazines and newspapers lapping it up, now the radio has started to get involved.

The very popular Graham Torrington show, late night love did a special feature on cougars - older women, younger men which was live on BBC radio on Sunday 9th May at 10.00pm. On the show Graham spoke to an older women of 35 about her experiences with younger men, asking her how she came about dating younger men, what it is about them she likes and what her family and friends think of her antics. He also spoke to a younger gentleman of 23 about his dating and relationship experiences with older women. He went onto say the oldest age gap he had ever had was 20 years.

Having a whole radio show dedicated to discussing cougars and toyboys just shows how much of an impact this whole phenomenon has had on the media. It proves that once something gets picked up by one media source the rest are very close to follow. You can still listen to the radio show on the BBC i Player. Check it out and have a listen for yourself, the interviews they are only 9 minutes into the show, so get listening!

Last week was a busy one for all at Global Personals. We had our Company Presentation with the directors updating us on last months achievements, as well as giving us a sneak preview of things to come in the next few months. The presentation was followed by a champagne reception here at the Global Personals office (with strawberries and truffles - yum!) and then off to a cocktail bar for a night of fun, frolics and dancing!
We’re now all feeling refreshed and ready to help, here’s what our members have been asking us this week…

Member Query of the Week:

You may have heard that there are some changes that are occurring within our Adult Network! The new characteristics feature is fantastic news for us here at support, as members have asked us if there is a way they are able to express themselves in a way which is more in key with the type of site they have joined. For example; they will be able to specifically search for members who have the same interests which will be of great benefit as they will be able to learn more about each other and this will also make for great conversation starters! We will be sure to bring you some feedback on how our members are finding this in a couple of weeks time

Customer Satisfaction Rate:

95.8%

Dear Team,

I am writting this message to ask you if I can terminate my account. This site has been very successful for me and I have found a few interesting people to talk to, but ultamately I have found someone!. It has only been 2 months but hope it lasts. if not, I will be back!

Thank you for this.

Tori

Our second piece of good feedback is from Monika on; www.singles365.com:

Thank you so much for explaining this and I had this intuition to let you know and would always do the same and pass this on to friends.

The way you have dealt with my message is excellent!!! Please let your manager know.

Had my first date last night and really liked the guy….

Have a good weekend and hope the scam comes to an end

Mon