White Label Dating

We understand the importance of keeping members engaged - driving frequency back to your sites. As we’ve shared with you, we’ve been rolling out a continued improvement programme to encourage member interaction, ultimately increasing conversion on the sites.

IMPROVED EXPERIENCE

Not only did we introduce the new Icebreaker feature, but also the ability for members to filter their contact preferences. Whilst allowing all members to select who they wanted to hear from, this hugely improved the experience for female members.

Women are renowned for being inundated on dating sites (especially on adult sites) and so the ability for them to select the criteria of who they’d like to hear from makes the whole process a lot more manageable for them and makes the likelihood of them coming across somebody they’d like to engage with much higher.

UNIQUE COMMUNICATIONS SOAR

We’re delighted to see the positive impact that these changes are starting to make. Over the past few weeks, we’ve seen the number of unique member communications soar with nearly a quarter of a million conversations taking place every day!

DRIVE TRAFFIC FOR RESULTS

With the current conversion levels that the platform is witnessing; more traffic = more full members = more money in your pocket!

Speak to your Partner Manager today to plan how you’ll increase traffic to drive the increased revenue levels this can bring.

We look forward to speaking with you.

Kindest regards

Mel Kirk
B2B Marketing Manager
WhiteLabelDating.com

We cannot express how happy the Customer Care team are to finally see the sun come out! We have had some lovely few days and it’s put everyone into the summer mood, which has also put an extra spring into our work! Although we have been busy this year, we are all really pulling together and pushing to give the best customer care we can. We have a new member of the team to introduce! Edit who started on support last week, is already proving herself to be a keen, enthusiastic hard worker, so we are sure she will be a great asset to the team and we are happy to have her! We hope you all enjoy the sun, and once again thank you for reading .

Member Query of the Week

We have been noticing members are asking about the differences between Full and Basic membership, which is a great opportunity to allow us explain to our members the benefits of signing up with us.

As a basic member, the site is free to join, create a profile, add a picture, read diary entries, conduct searches and send winks - not to mention members are now able to send an icebreaker message. These are great ways for members to get started with their profiles, and allows them to gain an insight into how much interest their profile is attracting. We allow basic members access to these facilities on the site for an unlimited time so that they can assess the suitability of the service, and see whether it’s right for them!

As a full member, members are able to send and receive messages and upload up to 10 photos. They can also add diary entries and video entries to inform members of their recent activity. On our general sites members also have access to the ‘Instant Chat’ facility which allows you to chat to members currently online, rather than sending messages. This can help create a relationship much quicker!

Other add-ons we provide to full members membership include ‘Credits’. This will allow members to send gifts to members, a handy way of showing interest! Members on our general sites will also be able to use facilities in the lifestyle section, such as horoscopes and personality profiles!

Customer Satisfaction Rate

97.7%

Good Feedback

We have had some fantastic feedback this week! Take a look!

Susan on Singles365:

Hi There,
I just thought I would take this opportunity to thank you. I haven’t found anyone special yet but I just love the way you run your site.

I enrolled with you in December and was a full member for a month. When my membership expired in mid Jan I decided to enrol with Match.com instead and after two months on there with no responses I noticed messages coming into my in box on your site. Most of these have been from the ice breaker but some have been from “enquirers”.

Anyhow, curiosity got the better of me and I reinstated my membership using the 241 that came with the icebreaker - sent my message and was totally overwhelmed with over 100 messages and loads of winks. Its made dating fun again instead of me thinking I was not attracted to the opposite sex, after the disappointment from Match.

Suffice to say if things don’t “happen” before my membership expires mid May I will seriously consider taking a longer contract with your site. I love the quirky little windows you have like the one you have today, and, of course, the icebreaker (the responses gave my spirits a major boost).

Best wishes

Susan x

Alcinea on Datingle Seniors UK:

I would like to congratulate your Company for the excellent , system and safety. I am very pleased and I will recommend this site to my friends.

With kind regards, thank you so much,

Alcinea

Following the initial launch of the South African network in late 2008, we are really pleased with the performance of sites on the network to date and remain enthusiastic about the potential that this market shows.

In our continued commitment to grow our partners sites on the network, we’re pleased to announce a number of changes that have been made to strengthen and develop the database.

The Current Market

As a dedicated service provider, we pride ourselves in keeping a finger on the pulse  in terms of trends emerging in the markets and South Africa continues to show huge potential for growth as broadband penetration continues to increase.

The most recent research that we undertook showed that the market here is still in it’s infancy, offering great potential for brands entering the market at present.

Our Review

Having identified the opportunity presented within the South African market, we undertook a review of the user experience on the platform (including the actual platform and comms that they receive) to ensure that these members were receiving the best possible service.

The Changes

Following the review, we have identified a number of improvements that we plan to make to maximise the satisfaction of members on the platform. The first of these changes we are pleased to announce have now been completed:-

• Updated platform with amended tone of voice, grammar and imagery to reflect the target market
• Amended communications plan with content re-written by locals to ensure authenticity
• Tailored seasonal promotional communications plan to reflect South African national and cultural holidays

These are the first of many improvements that are being rolled out across the platform and we look forward to providing further updates over the coming months.

Questions

We remain excited about the opportunities that lie in this territory and anticipate even greater conversion rates with members satisfaction increasing.

With many of our partners having launched sites on this network, we look forward to working with you to help grow your sites. If you don’t have a site in this territory, please get in touch with your Partner Manager today to discuss the possibility of starting another site.

Should you have any queries, don’t hesitate to get in touch.

Kindest regards,

Mel Kirk
B2B Marketing Manager
White Label Dating