White Label Dating

We’ve got some great job opportunities going here at Global Personals.  Some of the roles include:

-  Head of Digital Marketing
-  Design Copy Co - ordinator
-  Rails developers

The jobs don’t stop there, we have more really exciting roles that could be just right for you!  For more details on the jobs check out our Vacancies.

With the increasing trend of people becoming more web savvy and wanting good value for money, never before has there been such an opportunity for smaller niche dating sites to appeal to this audience.

People want to feel that they’re engaging with a brand rather than a faceless large corporation and the smart use of Social Media can enable you to do this. We’ve written guidance documents for you here to talk you through it.

As we understand the importance of offering the best possible value for money, we’ve been working hard on rolling out new features to encourage upgrades to full membership and have a whole raft more in the pipeline. Want to take a peak? Read on!

Recent Feature Launches

IntroAnalytics

Technology that allows your site to make member recommendations based on the intelligence gathered around profiles that the member is visiting and interacting with (rather than just the search terms they specify).

Watermarked Webcam Photos

A great tool for members to upload instant photos, providing reassurance to other members that their photos are current.

Email Verification

Introduced to reduce the number of scammers, making the sites safer and a better experience for the genuine members of the sites.

PayPal

Yet another safe and easy way for your members to pay.

Coming Soon

Anti-Scammer Moderation Process

In an attempt to wipe out scammers and hugely increase the satisfaction of members on the site, we will be introducing a new moderation process which will run across all sites.

As part of this process, we will detect IP addresses and email addresses that have previously been assigned to a scammer and remove them from the system. All photos, videos, profile text and first messages will then be manually moderated by one of our UK based moderation team.

Email Settings

Members will be able to choose what notifications they receive from the site, this includes a daily or weekly summary of activity by other members on their profile. This should make the process a lot more manageable for the female members on the sites.

Contact Preferences

Allowing members to receive communications only from members matching their specified criteria. This will improve the experience of members on the site and make their communications more relevant.

Advanced Search

Enabling members to search for their match based on all profile fields, options and characteristics, for example body shape, occupation, marital status etc. The improved search results will hugely increase the satisfaction of members and should see an uplift in conversions as basic members can see more individuals that are suitable for them.

Tailored Customer Communications

The introduction of the newsletter tool will mean that members can be targeted by demographic, location, interests etc. This means that content can become more relevant and can focus on retention and upsell.

Private Photos/Videos

We will be introducing the ability of members to send private photos and videos to other members ensuring discretion but encouraging interaction between the members, leading to increased satisfaction, upgrades and length of membership.

Changes to Paypal

Recent terms and conditions introduced by PayPal mean that we are having to withdraw the ability to pay using this method across our adult network. This will take effect from Friday 26th February and all other networks will remain unaffected. This does however mean that members who have signed up to the site using PayPal will be forced to use a different payment method for their next payment. Other payment options include Visa, Mastercard, cheque, postal order and mobile payments.

We will be sending communications to members shortly to ensure the smooth transition of their payments and continued membership.

Questions

As always, the team are here to support you. Should you have any questions, don’t hesitate to contact your Partner Manager who will be more than happy to help.

Remember, to be the first to be notified of new features rolled out across the platform, you can subscribe to the RSS feed from our blog here and follow us on Twitter here.

We hope you share our excitement about the launch of these new features which we are the first of many steps to further increase member satisfaction, uplifting acquisition and retention of members.

Thanks for taking the time to read.

Kindest regards,

Mel Kirk
B2B Marketing Manager
WhiteLabelDating.com

Some of our partners join us last night for a very intimate dinner. The evening however was not just your normal restaurant experience.

We arranged for our partners to have a chefs table in the very famous Gordon Ramsay Claridge’s restaurant. The table was located right in the heart of the kitchen and overlooked the central pass. This offered a brilliant insight into the workings of this exquisite dining kitchen. The guests were even able to get involved with the action themselves and got to work the pass and try their hand in the kitchen, Gordon better watch his back!

They enjoyed a delicious nine course dinner accompanied with many fine wines hand selected by the restaurants head Sommelier.

The evening was a great opportunity to spend some quality time and share some ideas with some partners who are showing outstanding performance.

The night was a great success and we hope all who attended thoroughly enjoyed the evening.

Introduction
Hello everybody! We hope you had a lovely Valentine’s Day! The Support team enjoyed a lovely Valentine’s Dinner last Thursday and we had a little extra fun by doing a Secret Cupid! We each bought a secret present for someone else in the team to celebrate an important day for us, as where would we be without love? We hope that you had as much fun as we did.

Customer Satisfaction rate
96.3%

Member Query of the Week:

Many members have been enquiring about video diaries that you can upload onto your profile and what can you gain from adding this onto your account. Video diaries are a great way to attract more attention to your profile. For example, you can elaborate more on your written profile and divulge a bit more about yourself, your hobbies, what makes you tick and anything else you can think of!

Videos also allow other members to hear your voice and see your general body language. They can then get a clearer picture of the kind of person you are and whether your traits and characteristics are compatible with theirs.

The member query of the week is: How long does it take for my video to be approved onto the site?

Answer: I can confirm that your video will be uploaded within 24 hours of receiving it. However, this is only a guideline as all of our moderations are usually completed within 3 hours. This is due to our vigilant Customer Care Team ensuring that all member profiles are up to date.

Should there be any reason as to why we are unable to upload your video, for example sound quality, we will always contact you via a support message with a full explanation.

Good Feedback:

We always like to share the success other members have on the site. Here are two more that have been lucky in love this week:

Our first member is Christine Saupe on www.theseniordatingagency.com

Message: “I wish to cancel my subscription as ive met a wonderful man only 3miles from where i live,i would never have met him if i hadnt been on this sight!!!! ive been very lucky hope more people are canceling on sat 13th feb 2010.

Thank You.”

This member, Eddie Doig on www.widowdating.co.uk, has also met the love of his life!

Message: “Could you please cancel my membership and remove all my details from your database, as I have found the new love of my life through this site. Could you also confirm that any debits are cancelled as well if appropriate.
many thanks”

Does your marketing and advertising need a bit of a kick start? Want some advice on how to get the most out of advertising campaigns? TFM&A may be the perfect event for you.

TFM&A, (Technology for Marketing and Advertising)  is the UK’s only integrated marketing event and delivers all the latest industry insight, trends and developments as well as leading suppliers of data, CRM, digital and now direct solutions giving you the perfect blend for truly integrated marketing & advertising campaigns.

The event includes a seminar programme with over 60 different sessions, all the latest industry developments and expert insight. You can visit the direct marketing zone and pop into the networking bar to have a catch up with other industry experts.

The event takes place on Tuesday 23rd and Wednesday 24th of February at Earls Court, London. Tickets for the event are usually £20, but we will let you into a little secret….you can receive free entry to the event as well as a preview magazine by going to www.t-f-m.co.uk/register and entering the unique code for free entry: W310.

Drop us a line and let us know how you get on if you do decide to head over to the event.