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Archive for October 2009

Forget Dinner is far from forgotten

Friday, October 30th, 2009

Every time we see one of our partner sites featured in the media we’re proud to see how far they have come. It’s fantastic to see how far their good hard work has taken their brand to the attention of the media yet again! Making a brand label worthy of being featured in the TimesOnline.co.uk is a big achievement! Congratulations to you ForgetDinner.co.uk for continuing their success in gaining significant press coverage! They are a perfect example and an inspiration to other partners when it comes to proving that driving your marketing, believing in, and selling your brand can lead to brilliant results such as these! A really big well done and a virtual hug to them all the WhiteLabelDating.com family! It’s a really good read, and fascinating to see what the press have to say. We hope ForgetDinner.co.uk can keep up the hard work and continue in their desirable success!

Why not check out the website at ForgetDinner.co.uk or read about their latest article featured in TimesOnline.co.uk to see for yourself.

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WLD Make £670 for Cancer Research UK

Friday, October 30th, 2009

The WhiteLabelDating.com office took part in the Halloween sprit today and had an office dress up! Amongst the 54 staff that dressed up we had a giant rabbit, a corpse bride, the grim reaper and many more scary looking faces!

With thanks to:

Ross Williams, Laura Skou, Jacob Rivard, Mel Kirk, Francesca Heath, Amy McMillan, Andy Gosling, Chloe Benn, Frank Dethridge, Rachel Hannan, Matt Harman, Grant Bunyan, Jon Tarbuck, Taryn East, Keith McDonnell, Jen Woof, Nick Wood, Ian Winter, Marie Fiander, Sophie Andrews, Sarah Iles, Charlie Fabian, Jamie Salmon,  Lauren Smith, Shaunna Woodley, Ryan Pitcher, Antony Moran, Tasha Straw, Stacey Pragnell, Amy Butler, Chris Georghiou, Lesley Hearn, Clare Humphreys, Gurdeep Daffu, Nicole Michael, Charley Dunlop, Cara Bunce, Alexandra Osbourne, Jenna Keating, Emma Newman, Lucy Kappellides, Kate Hyder, Jess Dimsdale, Amy Loudon, Mia Allen, Ali Northway, Gary Taylor, Lauren Barnes, Melissa Thompson, Hannah Mace, Laura Cowell, Emily Hills, Kaleigh Scott, Scott Collins and with some extra donations collected around the office……..

We made a total of £670 for Cancer Research UK!!

Well done White Label Dating crew!! :)

Tailored Services Lead to Success

Thursday, October 29th, 2009

There are so many different ways you can take your brand forward, but addressing your target audience in the correct way is the key to having a successful revenue generating site. An example of this is Grant Weston’s MySecretBlackBook.co.uk, this site focuses on “The essence of excellence” and their main aim is to attract a high end clientele.

Grant shows he is thinking of new and additional services to attract and retain his members business, which is something we would encourage anyone who wishes to be successful in this industry to do. He aims to provide services suitable for any entrepreneurs, philanthropists, or formally educated professionals who expect the finer things in life. Examples of the extra services offered include executive car service for their members, concierge service, and innovative flower designers from florists. These are some of the good and inspiring idea’s that MySecretBlackBook.co.uk are going to implement into their business. These all can help with member retention, brand loyalty, and keep their members satisfied for their duration. This is a brand that you are building, not just a website.

Of course this isn’t just an attraction to his site but an additional benefit to their revenue. This is going to be an obvious asset to MysecretBlackBook.co.uk once it has arrived and will help this site to be set apart from the other competitors. They aim to help attractive and selective professional men and woman getting together sticking to their motto of “The essence of excellence”. It’s a good example of how to target those that require a highly personalised service and generate their fair share of revenue from this, and now even further services to profit from.

They are doing an excellent job pulling everything together with a tasteful and elegant site design. Why not check out the site and see for yourself at MySecretBlackBook.co.uk.

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Dating Done Professionally

Thursday, October 29th, 2009

The trend in niches is growing when it comes to targeting professionals. Rose Khan has launched two sites on the General network to target this niche in particular. DatingExecutives.co.uk and ExecutiveMeets.co.uk both target the same kind of audience, young professionals and successful city workers looking to find their perfect match, or just on the hunt to find a business man or woman who is looking for something a little more serious and sophisticated, but may not have the time to date through traditional mathods.

Niche sites continue to do well. Something to bear in mind when starting your dating site, is to try and make sure you have an eye catching design which Rose has taken note of. Make sure your site is different, and appeals to the audience your targeting. This is crucial, and all of the influencing factors are things you should consider. With a dedicated Partner Manager from WhiteLabelDating.com we’ll be able help you and advise you on your decisions, such as design, price bands, special offers that could apply, there is so much to offer! Always remember, this isn’t just a website it’s your revenue, so do it right!

Ultimately Rose shows a great example of hard work and we wish her the best of luck and we are proud to have her on board with the WhiteLabelDating.com family. We’ll look forward to seeing her new dating sites grow and prosper. If you take a look at her websites you can see what good design and niche targeting can produce to generate revenue. Why not check out the sites and see for yourself at DatingExecutives.co.uk and ExecutiveMeets.co.uk.

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The Biggest Event Of The Year!

Tuesday, October 27th, 2009

WhiteLabelDating.com held the event of the year this passing weekend, entertaining our partners with a two day conference and a fabulous black tie dinner in a country manor hotel in Oxfordshire. The event was held to relaunch the new strategies and benefits, and to highlight all the ways we will work even harder in our partnership! We filled you in on the changes that are beneficial to our progression together, as everything is just not possible without yourselves, the partners. So we wanted to recognise YOU for your hard work in partnership with WhiteLabelDating.com and how we will grow and develop further together!

To those who attended the conference, thank you very much! We are so pleased to hear how you really benefited from it and enjoyed yourselves too! The feedback from you was fantastic and we’re so pleased everyone truly understands the new opportunities and information that will ultimately benefit your business and revenue in the most positive ways! The future success of your company is ultimately not just your goal but ours. We want you to run the best business you possibly can and we’re ecstatic to know you want to increase your revenues and brand value with our knowledge and know how. Your attendance has shown us how much you value us, and we stand by our words that we will do everything we can to ensure we help you to progress to the next level!

With our vision of dominating the world of online dating and your drive to get there, the WhiteLabelDating.com family is stronger than ever and we’re so happy you’re a part of it! Thank you all again for attending. Can’t wait for next year! Let’s continue in our path of success together.  :)

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Never a dull Moment Working in Windsor!

Tuesday, October 27th, 2009

The streets of Windsor were buzzing with excitement and anticipation today awaiting the visit of a very special person!

Her Excellency Smt. Pratibha Devisingh Patil, President of India, paid a state visit to the United Kingdom today, and her first stop was the busy streets of Windsor!

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The WhiteLabelDating.com office had amazing views of all this mornings’ action; it was, after all happening right outside the office windows! We were privileged enough to see parade after parade of soldiers, horses and guards all marching up and down the street in honor of the president. The finale of the day was watching the state carriage procession, I mean it’s not every day you get a wave from Prince Charles!!

It just shows there is never a dull moment where WhiteLabelDating.com is concerned! We are always in the middle of the action, and that’s just how we like it!

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Customer Support Team Update w/c 26th Oct

Monday, October 26th, 2009

Hello everyone! Last week our Support Team were just as busy as usual, but that doesn’t stop us from getting excited for Halloween! They’ve all been planning their outfits for the White Label Dating Halloween themed Friday, and I think it’s safe to say that Royal Windsor is going to be a scary place with WhiteLabelDating.com staff around! The best thing about Friday however is that each member of the company will raise £10 for charity by dressing up, and our charity loving Ross Williams has been asking everyone here to choose a charity in the following link:

http://rosswilliams.com/2009/10/20/what-charity-should-we-support/

Please feel free to let us know your thoughts on where this donation is best placed :) . Now its time to get to the real reason you have all logged into our blog but in our spooky spirit we thought we’d squeeze that bit in there too!:)

Monday 19th - Sunday 25th Oct 09

Member Query of the Week

Funnily enough, the highest asked member query of the week was something that we have already closely touched in a previously entry on 21/09/09, which was all about credits! So without repeating ourselves, we are going to answer our second highest asked query, which is reference to the Special Offers!!

Our aim is to persuade as many members as we can to upgrade to full membership, so that they can make the most out of their profiles on the site and as we hope will find that special someone as well as increasing your revinue! :) For this reason, we send out ad-hoc special offers from requested sites. These offers are sent out to them as “codes”, and members simply need to type them into the payments page where asked to drop the full membership price. In addition to ad-hoc offers, all basic members (depending on the site), are sent special offers (also know as “chaser” emails) on specific days of their membership with us, and this works on a 98 day system.

The breakdown of these special offers are as follows:

- Day 1: Members are sent a chaser email offering them 50% off of their first months membership with us.
- Day 63: Members are offered a Buy One Get One Free code on one months subscription.
- Day 98: The final special offer will be sent to our members on day 98 of their basic membership offering a months membership for £1.

I’m sure you will agree, these are great offers and members love to take advantage of them when they can! We do have many members who will contact us in support asking for one of these special offer codes, but unfortunately we are unable to manually give these offers to our basic members. We will however, ensure to inform them that all special offer codes will be sent to them via their external email account for them to snap up, and remind them that these offer codes typically last for three days once they have been sent to them.

Not only do we have these exciting offer codes, we also tend to offer special offers during the holiday periods for the sites that request it. Members tend to receive offers over periods such as Easter and Bank Holidays, our next one will be Christmas which I’m sure will be greatly received by all of those basic members who are lucky enough to receive the offer!

Customer Satisfaction Rate
97.6%

Good customer experience feedback for you!

Here are 2 quotes for you to look at that your Customer Support Team has received this week.

We received a message from Chris, seniordatingagency.co.uk
Chris: “Cara, Thanks for your prompt reply. It’s good to know that the support is there to answer such queries. Chris”

And we have another message to share from David, dateline.co.uk
David: “Hi Dateline, Thank you very much for the excellent service you have provided, I would now ask you to remove all my details, and if in the future the need arises, I will have no hesitation returning to Dateline. Again many thanks. D.”

Customer Support Team Update w/c 19th Oct

Monday, October 19th, 2009

Hello again everyone! Here is your next instalment of your weekly support blog. With the weather starting to chill it sure feels like Winter is creaping up on us and doesn’t it? Hopefully some of our usual happy and chirpy customer support news will help you forget about the winter blues setting in! :-) In this week’s issue we’ll cover our most popular member query of course, and those heart warming good feedback messages from your customers to have a good read through! It’s really important to us that we keep sharing all of this great information with you and keep you in the loop! We’re still just as pleased and proud to tell you, that your Customer Support department is still running just as smooth as it always is. So let us share the news with you so far and some of the good feedback for you this week!

Monday 12th - Sunday 18th Oct 09

Member Query of the week

Over the past week we have seen an increase in our members querying the 3-D secure code page that is presented to them when making a payment. As we know, all Internet transactions that want to provide their customers with a secure way of making a payment online now have this page implemented into their system.

For those who are unfamiliar as to what exactly this system is, 3-D Secure protocol is something we use developed by Visa to improve the security of Internet payments. We ensure any customers who query protocol are told that the service named Verified by Visa as you may know is one of the safest methods of payment. MasterCard has also adapted a similar protocol called MasterCard SecureCode that we use. Both are designed to allow authentication of cardholders by their Issuers at participating merchants. The objective is to benefit all participants by providing Issuers the ability to fully authenticate cardholders through the use of a password during Internet purchases, reducing the likelihood of fraudulent usage of Visa and MasterCard credit cards and improving overall transaction performance which is something that puts thier mind at ease.

The combined effect of ease and flexibility of implementation, secure transmission of account information, and reduced disputes offers the following benefits for all parties involved:

* Increased consumer confidence, which leads to increased sales.
* Increased card acceptance through better merchant confidence in accepting international transactions
* Reduced cardholder disputes, exception handling, retrievals, chargebacks, re-presentments, write-offs, and associated handling costs

Members that query this page simply want to know what the page is and if completed grants them immediate access as a full member to the site which is the case.

Since having the 3-D Secure Code Page on our payment system, not only has it reduced our chargeback rate, prevented fraudulent transactions but has also provided our members and partners with peace of mind :)

Customer Satisfaction Rate

98.7%

Good customer experience feedback for you!

Here are 2 quotes for you to look at that your Customer Support Team has received this week.

We received a message from Sandra, datingpartners.co.za
Sandra: “Lucy… Thank you… I will sleep a lot better tonight and I am so appreciative of your response and explanation… I want to thank you also for a wonderful site… I have met some really, really great friends and I know that they will remain lifelong friends… I will recommend you everytime and your support team and response if phenomenal… You have answered all my concerns and again I salute and thank you. Sandra”

And we have another message to share from George, datinggroup.co.uk
George: “Hello support team, Thanks for everything, your site was excellent and well organised, easy to use. I managed to find a lovely woman on the site and we are both very happy! I will therefore not need to continue as a basic member. Best regards”

New Niches in Dating!

Friday, October 16th, 2009

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Its great to see that our partners are continuing to cater for niches away from the norm, trying new ideas, and thinking of the next big thing to hit the world of online dating! To give you an idea of just how many unique and successful ideas are out there, take a look at this site set up by Thomas Barton. Having built good traffic around his original site UKHairdressing.com, he decided to maximise the traffic and add extra functionality by adding a dating section to the site.

It’s great to see Thomas tackling new niches - we’ve never seen anyone try and appeal to hairdressers, that’s for sure. What a great opportunity to generate revenue in a fresh new market. He is a perfect example of an entrepreneur looking to grow and expand, we’re positive that with our help we will ensure Thomas can make his website UKHairdressers.com an even bigger success!

Why not check out the site and see for yourself at UKHairdressers.com

The WLD Team Get Their Groove On!

Friday, October 16th, 2009

We’re proud at WhiteLabelDating.com to have developed a great culture, where coming to work is something that people look forward to. Most companies claim to be a great place to work, but it isn’t until you meet our team that you realise it really is genuine. It’s a great team of people, working in a great industry. We’re so proud.

We had to share this video which was put together under the auspicious leadership  of Miss Melanie Kirk for her regular Thursday video – be sure to check out her blog at http://www.randommel.com :

There’s no other place we’d rather be working, with such a talented bunch of peeps. It’s why we get up in the morning. :)