This week is the final week for More Content = More Cash. We think we have filled you with enough advice and information for you to go on a build a brilliant site with loads of great content which will go on to build up loads of great cash! Over the past five weeks we have covered many of the issues you may come across when building your very own site. Starting with the best ways to kick start your SEO campaign and finishing off with how to sustain online utopia.
We are finishing and summing up this series with an outline of all 5 issues and have included links to further reading materials which highlight some of the topics covered in more detail.
So just to give you a quick re - cap on the issues covered and some helpful links:
Issue 1 looked into some quick tips on how to start up your SEO campaign. Topics covered included; deciding on a concept, keyword research, competitor analysis and your brand and messaging.
Further Links and reading information:
- Matt Cutts from Google on ‘Writing useful articles that readers will love’
- One of my favourites (SitePoint.com)- The Ultimate SEO checklist
- Always read Google’s tips on keyword research!
Issue 2 focused on the tools you will need to produce great content. Topics covered included; publishing frequency, building link popularity and using current affairs as a fuel for your viral fire.
Further Links:
- Writing topical articles
- WebProNews has some useful information around link popularity and link building
Within Issues 3, 4 and 5 we got introduced into the wonderful world of multimedia! As the subject was so vast we had to spread the information over the three issues.
Within Issue 3, the main focus was to demonstrate the importance of multimedia, the best delivery methods to use and the potential it could bring to your sites.
Further Links:
- Good old Wikipedia
- Articlebase.com has 1000’s of useful articles too - here’s one on multimedia reaching wider audiences
Issue 4 looked into starting your media fire, setting up the various social media channels and how to make best use of them.
Further Links:
Finally in Issue 5 we look into sustaining your viral fire and how to keep it going. How to keep your site fresh and active and most importantly how to keep people coming back to your wonderful content filled site!
Further Links:
We really hope you have found this series interesting and have got all you can out of it. If you have any further questions on adding content onto your site please feel free to drop us an e-mail and we will be sure to answer any questions you may have.
I presume this aint going to make the comments, ah well, but all your seo articles are useless! Good luck to anyone trying to acheive results with the above! more content does not = more cash my sites hardly have content yet i ranked 3rd within 4 days for a keyword maritalaffairs and plentymorefish pay £2-£3 per click and i ranked organically (varrified by lauren), more content in the case of delboys and affiliate selling can lead towards google de indexing!? but obviously not mentioned in blog, FYI link building can also cause deindexing (shocked no one has “by accident” farm linked their rivals) and a list of alteast 20 other things wrong with seo article, but not going to make the blog right? neither is this comment?
well clearly wont make the comments as its something about the blog i disagree with
Therefore can only suggest…
Any partners that maybe interested in SEO and higher rakings within days (ask lauren if you dont beleive my results) a decent £ amount = all the info, perhaps suggest it to potential partners that have money to spend.
but in the meantime stop giving false information on seo! theres probably alot of people that will fall for it so seriously stop wasting their time!!!!!!!!!!!!
Can only assume you will reply with “but some of our partners rank for long tailed keywords” yeah but those clearly dont convert! otherwise my adwords would be on those!!
Hello Sach,
Thanks for your comments. Firstly, well done with your rankings - a lot of people do have success with certain key terms in a short amount of time.
SEO can be very subjective which is why people will argue points and will quote from their own experience. I too am quoting from a mix of my own experince, agency experience and the web as a collective. Throughtout the series, links are provided to trusted sources to support the advice that is given.
The link building I talk about uses viral campaigns based on your ideas whereas you’re referring to black hat link building or copyscaping (http://www.copyscape.com/) to build content which will damage your Google rapport and is in no way suggested. The articles are aimed at what can be done without negative effects.
The advice given are guidlines to building a decent SEO campaign using your own thinking and not designed to be clear cut instructions.
Hi Sach,
Thanks so much for your comment, we appreciate you taking the time to write to us.
I would completely agree with Francesca… SEO has great value if done effectively and these guides are meant as a starting base for those who are looking to get more from their sites and don’t have a wealth of experience. I would point out however that Marital Affair and Plenty More Fish don’t pay anywhere near £2 - £3 per click and Marital Affair actually ranks top for organic search listings.
Thanks again for your comment and we wish you continued success.
in no way did i sugguest black hat links, which you might want to explain to readers? since you know a fair bit on it! also wouldnt regard it as “building content”
google rankings are based on algorithms and complex mathematical formulae i.e. there is not a man/women at the other end making the choice, you crack the code you got your ranks! also you disagree and add a anomaly to the formula and it doest understand it, it lowers the ranks, i take it you understand? therfore why arent partners getting rid of rivals? surely that would be a easy way to rank higher? especially if google analytics tracker is added to the admin side of things.
oh the above name - just to prove a google fact, the WLD blogs ranks pretty high for stuff off the blog, and would be nice to see the ranking in a few days time.
Also if viral ideas did really kick off people would surely sell the idea as it would make alot more money then WLD i’ve tried various viral stuff on my free dating site and it didnt take off even had a youtube partner advise my site to a viewer base of 300,000 pretty viral wouldnt you say?
as for guidlines - i personally think you’ve not given it much thought, and if you was such a expert with these guidelines/and all this experience you’d have a WLD site of your own and be rolling in it!
and with so much experience of seo behind you, should you be working for google? so until you can crack the code, fill your WLD blogs with something more useful!! not something you can find by just typing in seo into google!
Hi again Sach,
We are not at all saying that we are experts at SEO, we are just trying to give some free helpful advice to our partners.
Of course partners are welcome to invest in a SEO agency that are experts in their field but there are associated costs with this. Therefore these are just tips intended to be a starting base for our partners.
If you feel that this content is not of use to you, I can only apologise as we have had good feedback from others. I would also be interested in getting your views on what content would be valuable to you.
Thanks again for your comments.
SEO does work and its possible to build your site so you don’t really look like an affiliate, in fact your members are mapped to your site and in some cases the partner owns the data so I am not certain to what degree Google sees our sites as pure affiliates.
The thing I find with social media and even PPC is that its harder to track ROI, tracking SEO performance is much easier with the right tracker.
I think its worth trying SEO yourself, forking out has no guarantee of return and so many companies promise what they can’t deliver. Also I have some reasonable rankings and they don’t always convert how you might hope or expect either. I think the content is good for new partners but take from it what works and accept that some stuff won’t. Viral marketing probably does more for simply getting people to remember you.
I’d like to see some partner advice in the form of landing page design, split testing and lead capture, building pages that really grab that signup and also info on tracking conversions effectively as G analytics is rubbish.
Hi Chris,
Thanks for your comment and for giving us some points on what you would to see covered. We are actually doing some multivariate testing at the moment ourselves, so once we have some results we will be sure to get them up.
We also have some great help docs that cover these topics in the up and coming partner portal, so make sure you take a look at those.
Thanks again for taking the time to comment.
Sachs - SEO does work and Francesca’s first post is surely just a starting guide, something to gleam nuggets from and to go away and find out more about - it’s not intended to be an absolute all-you-need-to-know guide. (if you DO want an absolute guide, try “Get to the top on Google” by David Viney.)
These guys at WLD are here to help point you in the right direction, not hold your hand every step of the way. They provide an excellent database of members and look after all your finances, chase up basics, and a lot of other stuff that if you were to do yourself, you’d need a helluva lot of cash and technical knowledge. If WLD didn’t host your site, where would you be? No matter how good your personal SEO knowledge, you’d not have much of a site, that’s for sure.
There’s loads of stuff you can do black, white and grey hatted to boost your site on google, but if your’ site’s crummy, what’s the point.
Francescas posts are a starting point, and all her points are valid and work. If you have better techniques, why not list them in detail?
(oh and by the way, long tail works VERY well if done correctly)
Sachs - forgot to add - your site’s maybe not doing as well as you suggest, ranking 12,200,000th on Alexa.com and decreasing in popularity. Hmmmm
Zardoz has spoken
Interesting exchange. My own jury is still out on SEO. I like to cover the basics, but try not to get so distracted by it that I lose track of the content. Which is more or less the advice that Matt Cutts gives.
Content is definitely king of you do it right, it works and most of the stuff in this article are excellent advice.
Its not a magic formula though so if you are expecting result with days, you may be disappointed.
Hi Guys,
Thanks so much for comments it’s great to hear that you have found the blogs helpful.
Zardoz, you are totally right the blog was meant as helpful guidelines in the hope that it would help out with SEO.
Thanks again for the comments
These days one of the most important factors in SEO is the content. You want to be ranked well this means to have quality articles. Days before was directory, links, etc, now the trend is the content, user generated content, and I think that the Matt Cutts article you have put the link to is one of the starting point in this.
I am no expert on SEO and my site is not ranked highly, but to discount SEO as useless seems inane to me. I have sites that rank poorly with alexa but are consistently on the first page of google for my desired search terms. I do believe that content is important. It is always worth trying different techniques to see what happens.
More importantly, discussion is constructive, but don’t shoot the messenger. The guys who write these blogs at WLD are attempting to help us all to succeed (in turn helping WLD), not everything will be right, but there are some very useful points.
I for one have found these posts to be a great help. SEO can help affiliates make money and is certainly worth investigating properly. It is a constant battle, regularly changing and evolving. In the end, we all want our sites to be successful, if we don’t beat our competition it really isn’t important so long as we ourselves are getting a big enough slice to keep us happy. SEO can help you increase the size of that slice.
We’ve just recently started seeing results from SEO, though it certainly didn’t happen in a few days, a little like in real life nobody gets rich instantly! (Though of course some people make money by selling info on how this can be achieved?) I think the the points made in the SEO blogs are useful and made with the right intent, because if we all do well so does WLD and surely thats what we all want?
Wow nice long set of comments
SEO is important for online dating, as it would otherwise it would be too costly game to play in, online dating is a new for me (a year if that) as most of my internet work has been wholesaling, my aims have never been to get on 1st rank that all mainstream dating sites use as its partically impossible, unless you can pull off a huge PR stunt where by all top sites across the net have backlinked you.
As for alexa ranks - a similar website quoted theoatmeal.com to be worth $223, with 46,666 average page views per day? i think not, in my personal opinion i wouldn’t read too much into alexa rank - choice is yours clearly. Not sure where your figure comes from but sure - ok.
Im not against WLD advice, i think its useful to people who are maybe new to the whole SEO game, and having worked with WLD since Nov 2008 and having spoken to them over the few weeks, i can honestly say there all top dudes/dudettes, all new releases yet to launched by WLD are impressive and really look forward to seeing/playing about with. You could say WLD is effectively an employer to its partners, and as a partner i would have liked to see more information available to me - thus the rant, apologies guys/girls, and no doubt once the new partner portal is out it will become as over opinionated as YouTube haha (lucky for you guys i’ll be at uni doing a postgraduate degree) - sorry never meant offence. Keep up the great work.