The Bauer Media Group have just launched 17 new radio stations, adding to their already huge radio media reach.Figures from the Bauer Media website states that, “every week, 12.4 million people listen to a Bauer Media radio station.” So its no surprise with increased reach of their radio advertising the overall conversion rate went up to 13%, and that’s just within the first month!
Check out some of the ads below:-
This provides further evidence of the impact of radio advertising and how it can have huge benefits for you and your site. It allows you to sit back and enjoy the rewards while your member count increases by the second.
If you are interested in radio advertising for your site just get in touch with your account manager they will be sure to point you in the right direction.
Tags: advertising, bauer, radio
Does anyone have any feedback on cost’s involved, and whether they’ve had success from radio ads?
We had an interesting experience with radio once. One of our sites was mentioned casually on a radio station in North Carolina. That day our conversions from that state increased 10,000%.
It made us curious as to what would have happened if we’d actually paid for an ad on it–I mean, I don’t know if we would have done better or worse. I think a casual mention in an interview might actually be worth more than a paid spot that was clearly solicitous.
Latest reports I’ve read show the decreasing impact of radio adevrtising along with a corresponding rise in social networking success especially twitter.
Anyone have any experience with this?
Direct response radio advertising, works in the same way regardless of what type of business you are in…