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Archive for July 2009

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Far From Pants!

Thursday, July 9th, 2009

It’s great to see our partners using current affairs and taking full advantage to create clever promotional advertising campaigns! The ever innovative Carl Christensen has designed a highly amusing advert for one of his sites, www.121247.com. The advert, which takes the form of a humorous image, has the never forget factor to it, and is sure to amuse. It will undoubtedly get forwarded on by email to friends, and friends of friends.

By not being an outward push for a dating site, we’re sure that it will capture the imagination of those who may not have been interested in looking at dating sites before and should see a boost to the traffic of his site!

Clever advertising campaigns will not only keep your brand out there in the public eye but will also get people talking about you - great for viral marketing. Check out the ad below and see what you think of it. We wish Carl all the best for his site and hope the pants pay off!

Profits Rocket Thanks to Mobile Payments!

Wednesday, July 8th, 2009

We’re continually looking to improve the platform to provide you with more features to offer your members in the hope that this will lead to increased conversions. As part of this continued development, we were excited to introduce the ability for members to upgrade using mobile payments.

To our delight, since this introduction of this additional functionality last Friday, we’ve seen a 10% increase in new partner revenue. As this trend continues, we’re also excited for the increase that this should result in for re-bills from next month - an all round win/win situation.

Through being able to upgrade to full paying members simply by sending a text, there really is nothing standing in their way. What’s more, this functionality is great for anonymity - showing up on their mobile phone statement as a reference number as opposed to a name, great for discretion.

So, with such a great new feature available, that members are clearly starting to take advantage of, be sure to promote this as part of your marketing campaigns. After all, it appears the financial rewards could be huge!

Happy Kissing!

Monday, July 6th, 2009

Its National Kissing Day folks!! So you have no excuse but to start spreading the love and start sending out some fat juicy kisses! It only comes round once a year so better make the most of it!

You now have the perfect excuse to kiss that colleague you have always fancied! You could have a moment like the lovely Patrick Swayze and Demi Moore in the 1990 blockbuster hit, Ghost. Which according to a survey completed by the founder of National Kissing Day, Denplan happens to be Britain’s all - time favorite screen kiss!
So make sure those teeth are gleaming and those mints are packed and you never know you might manage to score a big fat juicy one! Happy kissing guys!

July Newsletter from WhiteLabelDating.com

Monday, July 6th, 2009

Well, its been a very busy month here at WhiteLabelDating.com . Love definitely seems to be in the air and more and more great sites are popping up all over the place to cater for the growing market! So keep up the good work guys, but for now have a read about what’s been going on at WhiteLabelDating.com.

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New Mobile Payments

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The exciting new functionality launched by WhiteLabelDating.com means that your members will be able to upgrade to full paying members by simply sending us a text. With the upgrade process being so easy, there really is nothing stopping them!

What’s more, this feature is great for anonymity, simply showing up as a reference number on their phone statement - great for discretion!

This is brilliant news for you, our partners, as we are hopeful that this should lead to increased conversions and revenue. Keep us updated on how the scheme works for you and your site.

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Top Secret Partner Portal Nearly Ready for Grand Revealing!

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You’ll be delighted to hear that we’re making great progress with the development of the new partner portal. What will this mean to you? Improved reporting functionality, marketing campaign tracking and ease of use for the launch of new sites.

In addition to this, we’ll be rolling out a whole bunch of specialised help documents to provide you with further assistance around a number of topics including website design, search engine optimisation, pay per click and social media.

We hope to be releasing further information over the next few weeks, so be sure to check the blog for further details and updates.

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WLD Attended the Very Glamorous NMA Awards

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WhiteLabelDating.com had a excellent night at the New Media Age Awards in London last week. WLD were joined by some highly successful partners for an evening to celebrate and promote the quality of new media usage in the UK.

The night was a great success and was a laugh a minute with Dara O’Briain presenting the awards. Our very own Steve Pammenter presented the award for ‘Best Use of Social Media’ which was won by the very popular ‘Compare the Meerkat‘ advertising campaign.

Big thank you to those who helped make the night a huge success!

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Members Feeling the Love

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Our members are clearly feeling the love this summer. On the casual network the member count has increased by 10.11% in the last month alone.

Just think how many more members are searching away on your sites looking for their perfect partner. Why not go that extra mile and give them the extra push they need to sign up to full membership.

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Thanks for Reading

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Hope you enjoyed July’s newsletter and got your WLD info intake for the month!

Make sure you stay in touch and listen out for our exciting news coming in July. Not giving to much away, but it may involve some top secret information which will entitle our partners to some great International Expansion Opportunities!

So make sure you stay tuned for more information on this exciting new development!

Have a great month and please drop me a line with any comments or requests for the August newsletter.

Tune in next month for more news and updates.

Kindest Regards

Francesca Heath

Marketing Assistant

fheath@globalpersonals.co.uk

WhiteLabelDating.com

Friendship First

Thursday, July 2nd, 2009

Whilst online dating is becoming more socially acceptable amongst the masses, there are still people out there that would rather seek friendship in the hope that it turns into more. It’s therefore great to see a number of our partners taking advantage of this opportunity and tailoring their offering to reflect this.

Friendsormates.com, friendsofyours.com and ukfriendsdating.co.uk are great examples of sites that approach dating in a much more subtle way - focusing on the friendship aspect, trying to match you with people who have similar interests and hobbies. Specializing in a friendship niche makes it that little bit less daunting for potential members to sign up to a site. The thought of finding a new friend is a lot less scary then searching for “the one”. Friendsormates states that “you don’t have to be looking for a romantic relationship to join”, this definitely takes off that immediate pressure and allows people to make those first initial connections.

FriendsofYours.com, is part of Yours.co.uk, which is an online community for Yours Magazine readers, traditionally for the over 50s. The site claims that you can be looking for love, friendship or just an online chat, there are potential friends for everyone. The site has a very warm and welcoming feel to it which adds that softer touch to the dating world.

If you’re looking to diversify your portfolio of dating sites, there’s plenty of potential with setting up a friendship site. After all, it’s a friendship that keeps sailing on forever.

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