Online dating continues to reach new levels of awareness. One of the top UK newspapers, The Guardian has featured some of WhiteLabelDating.com’s partners in a recent article, “Finding love in later life.” The article talks about the over 50’s market and how online dating is becoming increasingly popular with the older generation. Discussing divorce rates and increasing life expectancy, the article describes how the older generation don’t want to be alone in their later years, they want to start dating and having fun with others. Going out for dinner and arranging holidays is not just for the young kids!
The articles states that “30% of men over 65 and a whopping 60% of women don’t live as part of a couple.” So this just shows that marketing to an older demographic will definitely pay off! Within the article it lists four over 50 dating sites, three of which are WhiteLabelDating.com partners! The Senior Dating Agency and Senior Dating Group are discussed as being great over 50’s sites to join for free. The article also mentions Singlesover60.co.uk and describes how the site has successfully targeted a slightly higher age bracket.
Have a read of the article at: http://bit.ly/G1wiU.
Tags: dating, senior dating, the guardian, whitelabeldating
I wonder how many of the 60% of the women over 65 who are not living as a couple are not living as a couple because their husbands/partners are dead.
Still, well done for getting such a good write up!
@casualencounters However many that may be, it doesn’t mean they’re not interested in meeting someone else.
Hi Casualencounters, the article does relate to bereavement, and quotes,
“Most later-life single status is down to separation or bereavement, and the sentiments surrounding each are very different. The former brings a greater fear of rejection, and the latter can carry a huge sense of guilt. A small percentage of people have never settled down, and others may have an ailing spouse and be seeking a platonic friendship.”
It would be interesting to see what % is due to bereavement, but as long as we keep bringing them happiness, especially after having to deal with something like a death of a loved one this is what matters
and its really great that some of our partners are doing really well in that market.
Good article. It proves there’s life in us oldies still. Old people rock
I’m sure many older people would consider using online “dating” as a way to meet companions or new friends, as well as for romantic reasons, whereas younger people are more likely to just be after a relationship (or casual encounters), so perhaps there is more chance of them spending longer as a member?
I’ve only just set up a “mature persons” site & although the lower age limit is only 46, the number of visitors and length of time spent on the site are already double my standard dating site!!
After all, they’ve always said life BEGINS at 40 lol.
Good luck with the new site @findmematuresingles!
It is good to see that the mainstream media is finally recognising that life doesn’t end when you are 50. It won’t be long before 100 will be the new 50!