White Label Dating

Archive for May 2009

Dating Becoming More Acceptable Amongst the Masses

Tuesday, May 26th, 2009

Launching sites in multiple countries is becoming the fashionable thing to do in the dating world. Launching in new territories can be very profitable, especially in countries in which the industry is still relatively young. It seems many of our partners have caught onto this money making idea and their sites are now in full bloom across the world’s net!

Two great examples of new sites that launched in the past week are WotDates.com and MyFirstWebDate.com who have launched internationally, making the most of the untapped potential. WotDates.com and MyFirstWebDate.com have recently launched sites in the USA, Canada, UK, Australia, South Africa and Ireland.

WotDates.com is a prime example of a partner really using their initiative. Not only have they launched in multiple countries and have a PPC campaign in place, they’re also maximising their marketing potential with the use of social media. This includes their very own Twitter account, Facebook fan page and blog. This is a great way of engaging with their members and also building relationships with potential members for the future in a format and media source that they’re comfortable with.

Both sites have great potential and I am sure they will gain great traffic and conversion rates, given that they’re keeping ahead of the game. We wish them the best of luck and can’t wait to see how they perform.

Member Trends Are Changing

Tuesday, May 26th, 2009

A recent study carried out by Tim Taylor, CEO of NaughtyCanoodle.com has shown that more women are turning to casual dating sites than ever before. The reasons behind this? Simple… more messages being sent by males on the sites. Women seem to be getting fed up with guys having various different motives, whereas with an adult and casual site women find men are much more honest about what they are looking for. The study which involved a sample of female members from NaughtyCanoodle.com reveals that women are increasing turning towards the more adult site, the main reasons for this, quoted by Tim Taylor:-

“The men that women are finding on these sites are more honest, more in touch with themselves, and clearer about what they are looking for in a relationship. They are refreshingly honest, only looking for a casual relationship – not someone to share the rest of their life with.”

As a result to this study, member communication is increasing day by day, more e-mails are being sent, online chat is increasing and there are first dates going on everywhere! Which is a great result for sites such as NaughtyCanoodle.com

The findings of the study are great news for all the guys out there on the adult and causal networks as this means that there are more evenly based matched memberships on the sites. No string casual fun seems to be what women are looking for at the moment, and why not go directly to an casual site for it, as both parties are clear as to what they are looking for. No messing around and pure honestly.

Check out Tim Taylor’s article at:Responsesource.com

Splash Pages Really can make a Splash in your Pocket!

Friday, May 22nd, 2009

Its amazing what difference a makeover can have on a site… add a bit of spice here and there, throw a few splashes of color in and your site can be transformed to reach it’s full potential and rake in the cash.

Justfifty.co.uk is a site recently launched by Bryan Lomax. The site is a great looking site with a really informative splash page, consisting of success stories, special offers and recent upgraded members. The site has great text and image captions and is definitely targeted at getting new members to sign up. Hosting an effective splash page is a great way to increase conversion rates, it draws potential members onto the site and has been proven to encourage more visitors to become basic members. From there, you can leave it in our hands, we’ll do all we can to convert them to full paying members.

Introducing a new splash page to your site might be just what it needs to boost profits and increase traffic. So why not give it a try and keep your pocket happy.

WhiteLabelDating.com Recognised as the Best White Label Provider

Thursday, May 21st, 2009

Here at WhiteLabelDating.com, we’re confident that we make payment quicker and easier than any of our competitors. However, there’s nothing like hearing it from the horse’s mouth. Temi Odurinde, one of our up and coming partners who has a number of sites with us including www.comegetme.imyours.co.uk , recently wrote an article about WhiteLabelDating.com on Top Uk dating sites - Dating and Relationship Blogs. Within the article Temi comments on the dedication and professionalism that his account manager offered him, he discusses the pay options of WhiteLabelDating.com and how the payout is the quickest in the industry. Temi also raises issues such as URL masking technology not being available however we’re delighted that these issues are currently being worked on and we hope they’ll be resolved in the next few months.

Check out the article at: Top Uk dating sites - Dating and Relationship Blogs. If you have any feedback, we’d love to hear from you.

Fishing 4 Love Doesn’t Have to be Hard!

Thursday, May 21st, 2009

Fish4 is one of the UK’s leading websites. Backed by two regional publishing groups, over 4.5 million people visit their sites every month to find their dream home, job or car. We’re pleased to announce that those people will now be able to also search for their perfect match having launched a new dating site today on our platform.

The fish4love.co.uk has been developed by two regional newspaper groups — Newsquest Media Group, Trinity Mirror plc who publish around 500 daily and weekly regional newspapers between them.

We’re so pleased that they have launched the site on our platform - they’ll be joining other great brands and we’re delighted to have them on board!

New forms of Marketing for WLD Partner

Monday, May 18th, 2009

Movies4Men have just launched a new TV advert for their dating site, matchmaking4men .co.uk. The advert has been placed on both Movies4Men1 and Movies4Men2 and David Goffin, Managing Director of Dol phi n Television Ltd , will be placing the advert on other digital channels in the up and coming weeks. It is really exciting to see our partners trying new forms of marketing. An advert is a great and refreshing way of reaching out to a bigger audience and we have no doubt that this will generate a surge in traffic and hopefully conversions for the site, we will keep you informed o n the site’s progress!

So all the best for Matchmaking4men and we hope to see more exciting forms of media coming into the datting world!

May Newsletter from WhiteLabelDating.com

Friday, May 15th, 2009

Welcome to the May edition of the White Label Dating newsletter… the month of May is now upon us, a time for flowers…..and love to start blooming just in time for the long summer months ahead!

Congratulations ……

Inline

White Label Dating want to say a huge thank you to all our partners who took part in our competition in the April edition of the newsletter.

We wanted to find our more about you, how satisfied you were with the platform and what we could do to makes things even better.

The feedback we got from the survey was really great we’re now reviewing the data in full and will be implementing ongoing improvements over the coming months.

We are very happy to announce the winner of our great competition to win a Flip Mino HD Camcorder is…. Mr Caspar Craven!

So huge congratulations going out to you Caspar we’ll be in touch to arrange the delivery of your great prize and thank you all so much for completing our survey.

NMA Awards getting closer

June 25th…not long now. The NMA Awards are getting closer and we are getting even more excited to be sponsoring the event and the award for Best Use of Social Media. It’s going to be a great night this year and with the 2009 awards being a more comprehensive reflection of the UK’s digital industry then the awards last year everyone is on the edge of their seats with excitement.

Member Count Going up, up and up…

White Label Dating is really happy to announce that since January 2009 the number of members using our sites has increased by a huge 53.33%!!

At present we have loads of really fun exciting sites all driving great levels of traffic. This is brilliant news for all our partners as the 53.33% of new members are joining all your great sites and signing up to meet fun hot new people!

So it works both ways, happy partners and happy consumers, and that means a really happy White Label team!!

WLD Gets some great media coverage

Inline

White Label Dating is very proud to have had an article published in the April edition of the New Media Age magazine, written by our very own Ross Williams.

The magazine featured a special one-off online dating feature which included an incredibly insightful article which includes an overview of the market and its trends. If you can get hold of an April editon of New Media Age make sure you have a read, we would love to know what you think.

Thanks for Reading…

Inline

Hope you enjoyed May’s newsletter. I would love to hear from you if there is anything you would like to see in Junes edition, just drop me a e-mail at

fheath@globalpersonals.co.uk

Enjoy the sun and have a lovely month!

Kindest Regards

Francesca Heath

Marketing Assistant

fheath@globalpersonal.co.uk

WhiteLabelDating.com

More Regional Sites Making Huge Profit for Owners!

Thursday, May 14th, 2009

John Taylor is another one of our successful partners who has hugely profited from the great potential of launching sites on different networks across the globe. John’s main and most profitable brand of sites is, Love&Adore. This brand targets the over 40 market on the general network and goes right across the continents, starting in the UK and going through to the US and South Africa. The UK and South African sites have really taken off and are really starting to make a splash for John.

Revenue on Love&Adore UK since January this year has had a 63.9% revenue increase which is great news for John, but the good news doesn’t stop there, this month alone has seen revenue increase by 28.5% in comparison to this time last month proving that the site is really growing in leaps and bounds!

Love&Adore SA is doing incredibly well with the highest conversion rate across the White Label Dating SA platform at 25.3%. That level of conversion is leading to VERY healthy revenues and since March 2009 alone, this has increased by a huge 744%!!

These results are hugely impressive and we hope to see more and more international sites taking off in the near future, because let’s face it, they clearly work! Well Done John.

Feel Like Spreading Some Worldwide Online Love….?

Monday, May 11th, 2009

Dating’s never been more glamorous! One of our most established partners, Angus Thody, has recently launched a dating site for young, wealthy and professional Americans. Elite Dating Group USA was launched last week on the US network. Angus Thody has over 40 sites on the White Label platform, covering the UK, US and South Africa.

His biggest adventure so far has definitely been his progression over into the US network which has had brilliant results for the sites. Angus has recently set up The Dating Group, which includes many new sites of Angus’s such as seniordatinggroup.com , adultdatinggroup.us, 40plusdatinggroup and of course the Elitedating Grou p.

Elite dating has really taken off, it’s a great way for people with similar interests, and similar cash flows to become friends, have some fun and maybe even find love. Elite dating group quotes:

“Finding and dating someone appropriate online has just become so much easier. You’ll be surprised how quickly you can find a man or woman within your social class. Reassuringly expensive and no time wasters to spoil the experience.”

The Us network has had such great results for Angus, now has never been a better time to get in on the action, why not look into launching new sites in different networks….help spread the love around the world!

Welcoming Statistics coming out of South Africa

Thursday, May 7th, 2009

South Africa has discovered the wonderful world of internet dating and the results have been amazing! Within the casual network, 22% of all women that join up to the sites are going on to upgrade to full paying members, making the South African dating sites incredibly profitable. The good news doesn’t stop there, within the general network, for every full paying male member there is a full paying female member! This 50/50 gender split is awesome news as is unheard of in the UK market. After all, where the girls sign up, the boys are sure to follow…

The dating industry in South Africa is still really young, why not get in on the action and consider launching a site of your own?