Is your website starting to get a high bounce rate?? People leaving quicker then they got there?
PlentyMoreFish.com has a new redesigned site which has helped to nearly halve their bounce rates, going from 27% down to just 14%.
The amazing secret behind this..? Simple… Their redesigned site now has clear and focused calls to action. There are three simple network options for members to choose from once they hit the new landing page. They can either enter the singles pool if they’re looking for general dating, the silver pool if they’re over 40, or if they are feeling a bit naughty there is even a naughty pool. The site is now more user friendly with a much improved navigation.
So now there will definitely be plenty more fish in the sea!
Tags: dating, mature, plentymorefish, redesign
I think plenty more fish new design is fantastic, more grease to their elbow. They also seem to have made a minor change to their url, instead of the main website, http request now seem to forward visitors to a new more seo friendly page /uk_dating .
They probably need to streamline their various urls, at the moment they have many domain and sub domains all seem to be positioned for the keyword “uk dating”