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Archive for April 2009

Bounce Rates halved thanks to new website design!!

Wednesday, April 29th, 2009

Is your website starting to get a high bounce rate?? People leaving quicker then they got there?

PlentyMoreFish.com has a  new redesigned site which has helped to nearly halve their bounce rates, going from 27% down to just 14%.

The amazing secret behind this..? Simple… Their redesigned site now has clear and focused calls to action. There are three simple network options for members to choose from once they hit the new landing page. They can either enter the singles pool if they’re looking for general dating, the silver pool if they’re over 40, or if they are feeling a bit naughty there is even a naughty pool. The site is now more user friendly with a much  improved navigation.

So now there will definitely be plenty more fish in the sea!

2nd Largest Paid Dating Company in the UK!

Monday, April 27th, 2009

Here at WhiteLabelDating.com, we’ve been working damn hard over the past few years to make our platform the best possible for individuals and businesses to start their own dating sites. We’ve been delighted at the growth that we’ve experienced but it always comes as a pleasant surprise when you’re reading NMA and find yourselves listed as one of the top dating sites in the UK according to ComScore.

With the effective merger of Meetic and Match this now means that we’re now the number 2 paid dating site in the UK…experiencing greater growth than all of our competitors over the past year with visitors up 205%. It’s no wonder our partners want to choose the most successful platform in the industry!

Mel Kirk, Partner Marketing Manager is interviewed by Boagworld

Wednesday, April 22nd, 2009

Here at WhiteLabelDating.com, we pride ourselves on hiring damn smart cookies. We’ve experienced huge expansion of late with the marketing team growing x200 in the past 3 months alone.

Amongst our many talented people is Mel Kirk, our Partner Marketing Manager. Mel joined the team with a wealth of online marketing experience, having previously worked for companies such as Carsonified and Aardman Animations.

We were delighted when Mel was approached by Boagworld to do an interview on social media. This is the first time that Boagworld has touched on the topic of Marketing and we’re honoured that they recognised Mel as being an expert in her field to give insights on the topic. Be sure to check it out when you get the time.

April Newsletter from WhiteLabelDating.com

Wednesday, April 22nd, 2009

Welcome to the April edition of the White Label Dating newsletter… April Fools has come and gone, the nights are becoming lighter and there’s a definite sense that Spring has well and truly sprung.

Perfect conditions for your members to step up their search for “the one” in time to enjoy the summer sun together.

Hr

Proud sponsors of the NMA Awards 2009

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We’re pleased to announce that we are officially sponsoring the NMA Awards 2009 which will be taking place on 25 June 2009.

Given that we recognise how important marketing is in the success of a site, we thought it appropriate to sponsor the Best Use of Social Media Award. After all, what better than using new technologies to help people find love and earn revenue in the process?

If you’re going to be at the awards, be sure to stop by and say hi, we’d love to see you!

Hr

Creatives desperate for love

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We’ve always known that niche dating sites work well - whether that’s catering for specific interests, location, sexual orientation or experimentation.

When DateACreative.com launched on the platform just under 6 months ago, we were really interested to see what pickup the site would have. Having recently reviewed the conversion of the site, we were delighted to see that it’s already over 20% from basic to full paying members per month. This just goes to show that even with all of those hours painting, designing and playing with websites, there’s still time for them to look for that “special one” and they’re happy to pay hard earned pennies to help find them.

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Illicit affairs on the increase

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The Daily Mail recently wrote an article about the increasing number of married individuals looking to conduct extra marital affairs using the power of the web. One of the sites that was featured was forgetdinner.co.uk - one of our very own partner’s sites.

It’s interesting to see that we’ve entered an era where mainstream press write about such activities when just a few years ago there was still stigma attached to online dating as a whole. This can only be good news for the industry.

Hr

Win a Flip Mino HD Camcorder

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We don’t believe in sitting on our laurels and whilst we might be the UK’s leading white label dating software provider, we always believe that there’s more that we can do to improve our service to you, our partners.

That’s why we’re interested to find out more about you, how satisfied you are with the platform and what we can do to put a bigger smile on your face and more money in your wallets at the end of each month.

As if that’s not enough of an incentive to get you spending a few minutes helping us with our survey, you’ll also be entered into a free prize draw to win a Flip Mino HD Camcorder. So what are you waiting for?

http://wldating.wufoo.com/forms/we-want-your-feedback/

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We’re here to help you succeed

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We have a great team of Account Managers here to answer any questions you may have, whether that’s improving your existing site, targeting a new market or country - we have a wealth of experience and want to help you.

If you have not been assigned a specific Account Manager but you are looking for some help or advice, please call our team on +44 (0) 1753 271287. Alternatively, you can contact them on any of their email addresses below:-

Steve Pammenter
Head of Partnerships
spammenter@whitelabeldating.com

Gary Taylor - Account Manager
gtaylor@whitelabeldating.com

Melissa Thompson - Account Executive
mthompson@whitelabeldating.com

Lauren Barnes - Account Executive
lbarnes@whitelabeldating.com

Hannah Mace - Account Executive
hmace@whitelabeldating.com

Laura Cowell - Account Manager
lcowell@whitelabeldating.com

Emily Hills - Account Executive
ehills@whitelabeldating.com

Kaleigh Scott - Account Executive
kscott@whitelabeldating.com

Scott Collins - Account Executive
scollins@whitelabeldating.com

Hr

Until next time…

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Thanks for reading and if there’s anything that you’d like to see included in time for next month’s newsletter, be sure to drop me a note to mkirk@whitelabeldating.com, I’d love to hear from you.

Kindest Regards,

Mel Kirk
Partner Marketing Manager
mkirk@whitelabeldating.com

WhiteLabelDating.com

72% of Men Prefer Gaming to Sex

Wednesday, April 15th, 2009

A recent British survey conducted showed that 72% of men in relationships would rather enjoy an evening of playing video-games than have sex with their partners.

We’re assuming that these stats might be slightly skewed given that it was conducted by PS3pricecompare.co.uk where all of the users are gamers. That said, it would be interesting to see what the members of game4adate.com think of it.

There is of course the option of combining both at the same time, but we wouldn’t recommend that! If you guys would really rather spend time with your “console” than with your partner, might we suggest you look for a new one? ;)

Puppy love has never been sweeter!

Wednesday, April 1st, 2009

We’re so excited to announce the launch of our new site fluffHarmony.com on the WhiteLabelDating.com platform.  The site already has 20,000 adult dogs registered and we’re expecting strong continued growth. Unlike other dog dating sites where dog owners are matched with each other, fluffHarmony.com matches the actual dogs. It seems barking mad that this has never been done before.

This was a bone of contention at WhiteLabelDating.com as traditional models have always been human based - focusing on owners rather than their pets. But Ross Williams, CEO, decided to take the brave step of taking dating to the next level:-

“I think dog owners need to realize that dogs need love as well. They want to choose the right partners to have puppies with.”

Ross has already registered his Chihuahua Pinkie and is happy to announce that Pinkie soon will have puppies with a Wolfhound who refused to be named.

fluffHarmony.com is being released with a huge range of features including video profiles, bark recognition technology and pet psychologists on hand to help the process of puppy love. We will be rolling out new features soon including DNA matching and speed dating. fluffHarmony.com will also partner with iovation to create a safe dating environment and protect dogs against the cape hunting dogs from Nigeria.

We look forward to bringing love to a different species which will hopefully lead to the the birth of happier puppies, being born into loving relationships.