White Label Dating

UK expected to have 15m singles by 2011

Saturday, February 28th, 2009

The Tonight Show on ITV put dating under the microscope last night, as the dating industry becomes bigger and more profitable than ever before.

The programme reported that it’s estimated there will be 15 MILLION singles by 2011 making the dating industry’s value over £1billion.

Three dating hopefuls each tried different methods of dating - online, personal match-making and more traditional methods, such as approaching people in bars and speed dating. Online and match-making came out head and shoulders above more traditional methods, giving people the opportunity to pre-scope their dates. However the only draw back with match making was the associated costs that can be found with some agencies.

So it looks as though the future is bright for online dating, with more and more people turning on their computers to find love.

If you missed the show, it’s well worth catching up on here. Enjoy.

White Label Dating nominated in two categories at The National Sales Awards in London

Thursday, February 26th, 2009

We were over the moon to have had our two Partner Managers nominated as finalists in two separate categories at the National Sales Awards that took place on Park Lane in London last night.

Laura Cowell was a finalist in the category of “Account Manager of the Year” and Gary Taylor in the category of “Young Sales Professional of the Year”. Thousands of candidates were submitted, so we’re incredibly proud of Laura and Gary to have reached the finals. The two were joined by candidates from Barclays, EDF Energy, HSBC and Vodafone so they were in very good company.

WhiteLabelDating.com were proud sponsors of the “Sales Team of the Year Award - BTC” award. We were

happy to sponsor an award that recognises not only excellent sales results but also cohesive teams that share ideas

and work together supporting and encouraging one another, which is something that we support here at WLD.

Ross Williams Startup Expert on www.startups.co.uk

Wednesday, February 25th, 2009

Having gained many years of experience in the startup sector, Ross was delighted to be approached to act as the current Startup Expert for www.startups.co.uk. Having grown the www.WhiteLabelDating.com from a startup back in 2004 to a multi-million pound business today, it was felt that Ross would have experienced most issues that startups face.

For those of you who haven’t seen the site before, there’s a section dedicated to Q&A for readers to submit their questions to a guest expert. Topics discussed include business financing, entrepreneur skills, marketing and PR, sales, social enterprise, staff, business planning and much more.

A list of the questions that have been asked can found here, along with Ross’ solutions. It makes for a great read and should be of particular interest for those just starting out with their own businesses.

Appointment of Mel Kirk as Online Marketing Manager to drive further growth in 2009

Tuesday, February 24th, 2009

Over the past 6 months, we’ve experienced record growth here at WhiteLabelDating.com, with revenue having increased by 73.48% and site traffic by 23.35%. We recognise how important it is to invest in our marketing strategies in order to continue this growth and are investing in dedicated resource to take this forwards.

We are delighted to announce that Mel Kirk has come on board as Online Marketing Manager.

As an experienced social media consultant, Mel joins from Aardman Animations, where as Communities Manager she managed the companys online community and brand strategy. Before this, Mel worked as Community Manager for the web events company, Carsonified.

More recently, Mel has become increasingly well known for her social media insights on her blog, www.randommel.com, where she posts entries and Random Thursday’ videos.

Independent Digital Launches Dating Site With WhiteLabelDating.com

Monday, February 23rd, 2009

It’s with much excitement and delight that we announce the launch of TheMeetingPoi nt.ie on the WhiteLabelDating.com platform.

The site which is being launched by Independent Digital will be serving all visitors to any of the Independent Ireland-based newspaper sites, which include the Irish Independent, Sunday Independent, Evening Herald, HeraldAM and Sunday World.

We caught up with Mark Lawlor, Commercial Development Director for Independent Digital who had this to say:-

“We chose WhiteLabelDating.com simply because they are the best. Every website we operate is a “work in progress” so when we find a supplier that is creative, versatile and fluid in delivering a service, this fits with our philosophy, it’s a match made in heaven“.

Independent Digital will be joining other big media brands that have already launched their sites using the WhiteLabelDating.com platform, such as Maxim, FHM, Zoo, Mens Fitness and many more. We look forward to helping them achieve their maximum potential from the site.

USA 100% revenue share from 1st March!

Thursday, February 12th, 2009

You read correctly, it isn’t a mistake. We’re offering EVERY partner that sends a minimum of 1000 members per month to a site on our USA network between 1st March and 31st May 2009 a m

assive 100% revenue share for those months.

This means that you’ll receive every single penny (or rather, cent!!) that your site generates. Pretty generous don’t you think?

As the offer starts on 1st March, it’s important that your sites are live as soon as possible, so be sure to speak to your Partner Manager today who will be able to give you more information and assist you with the setup.

Don’t miss out!

Record Conversion Rates

Tuesday, February 10th, 2009

We were over the moon to find that one of our partners, Single With Kids is converting 68% of their basic members to full paying members!

They’ve recently received a lot of attention having been featured on GM.TV with Lorraine Kelly and a number of national radio shows. This of course drives more traffic to the site and is self perpetuating. We’re so proud to be running the platform behind the site, offering the features to encourage members to upgrade and the support of our Partner Team to assist the partners to achieve their maximum potential. Well done chaps!

We convert more members than our competitors!

Monday, February 9th, 2009

We’ve always believed that we provide a service superior to that of all of our competitors. Whether it’s the features of our platform or our outstanding Partner Management team that are always on hand to provide guidance and advice to ensure you get the most out of your dating site. We want the very best for our partners.

It’s always a delight to hear from partners when they contact us to let us know their success stories. We received an email today from one of our partners informing us that it’s costing them less than half of what it was costing them on the World Dating Partners platform. That’s the reason that we come to work in the morning! If you’re interested in starting a dating site using our platform, please drop an email to
partners@whitelabeldating.com.

Make your customers feel warm and fuzzy!

Wednesday, February 4th, 2009

With identity theft on the increase, security on the worldwide interwebs has never been more important. People like feeling safe in the knowledge that the site that they’re on is totally secure and that it’s their little internet bubble.

There’s nothing that will remove the smile from your customers’ faces quicker than realising anyone can log in to their account, change profiles, send messages etc which is the bug that SpeedDate recently found on their site yesterday.

This is the benefit of using our white label platform - you don’t have to worry about that stuff. Simply add your brand to our existing secure platform and you’re cooking on gas without any of the headache of the technical bits and bobs on the back end.