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The Sunday Spike

Thursday, November 19th, 2009

There are traditional times of the year where you would perhaps expect more people to be looking for a date, Christmas and Valentine’s Day for example. However after monitoring 4 months worth of search interest in Google for keywords related to “dating” we found they are peaking a lot more frequently then originally thought.

The results show a consistent and solid trend being repeated over the monitored 4 months. It shows that the search results spike higher every Saturday and Sunday compared to the weekdays. There are also smaller spikes repeated almost every Wednesday, clearly people get a bit lonely midweek! These figures show that more people are searching for these keywords at frequent weekly periods and not just particular times of the year.

To understand the graph below is really simple: The numbers on the graph reflect the number of searches that have been done for a particular term; these are relative to the total number of searches done on Google over time. They don’t represent absolute search volume numbers because the data is normalised and presented on a scale from 0 - 100; each point on the graph is divided by the highest point or 100. When we don’t have enough data, 0 is shown.

Information like this could be useful to you if you are thinking about when to use your marketing spend. A great site that can help you compare search volume patterns is Google.com/insights/search.com, check it out, some of the results might just surprise you.

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EliteLondonDating.com

Tuesday, November 17th, 2009

When you think of the word elite, what is it that first comes to your head? The best, top of the top, number one….well EliteLondonDating.com is just that.

This new site is definitely on track for success. A stylish and tasteful landing page welcomes its customers and directs them to the EliteLondonDating.com homepage where new members can sign up to the site.

With a successful google analytics and adwords account set up its onwards and upwards from here for the new site.

We are very proud to have EliteLondonDating.com on board with the WhiteLabelDating.com platform and wish the site all the best for the future! We look forward to seeing the site grow and prosper.

Customer Support Team Update w/c 16th Nov

Monday, November 16th, 2009

Well it’s that time again, just a quick update on how the support team have been getting on. Not too much is new with our busy support boys and girls. It’s just another normal week in the office as far as everyone is concerned. We are so proud to have a team that works so hard replying to those emails and telephone calls. Also our support manager Jessica is going to be celebrating her 25th birthday so the support team are all looking forward to celebrating this with her too - Happy Birthday Jessica!

Monday 9th - Sunday 15t Nov 09

Member Query of the week

We have had a lot of members asking us for advice on how to make the most out of their profiles this past week, with Christmas just around the corner our members are searching to find that special person to spend the festive season with so below is the advice we have been giving them:

1) We advise that members update their profile as often as possible (i.e photos and diary entries) This will mean that other members are drawn to their profile as they will have new photos or diary entries to view.

2) Write as much about yourself and what you are looking for in your personal profile. A lot of members do not know what to write when it comes to themselves, and so we do advise for those members on the general network to use the profile coach which will ask a series of questions before creating your profile text.

3) As a way of standing out from other profiles, we encourage our members to send gifts to other members, If you would like to do this however you will need to purchase credits which are a type of online currency, but this is a great way to break the ice :)

Customer satisfaction rate

96.2%

Good customer experience feedback for you!

Here are 2 quotes for you to look at that your Customer Support Team has received this week.

We received a message from Diane, Single50s.co.uk
Diane: “I have to say your support section and response time is absolutely excellent. I could not have wished for better help in using this site and even the site is extremely good. Well set out and easy to use. And I do thank you for making my introduction to Internet dating so good. Diane”

And we have another message to share from Lance, FriendsOfYours.com
Lance: “I’m delighted to tell you that I have found a smashing Yorkshire lass on this site. We’re in a strong relationship and she has decided to come and live with me in Derby. She is Christine from West Yorkshire. We’ll be writing a paragraph in your Success Stories section soon. We would never have met but for your site, thank you so much. So you can revert me back to basic membership. Thanks.”

Up and Coming Markets

Friday, November 13th, 2009

As dating continues to go from strength to strength, new opportunities continue to present themselves. As WhiteLabelDating.com are at the front of the dating market, It’s easy for us to identify emerging trends. We communicate these at the earliest opportunity to give you the best possible opportunity to take advantage of them. It’s now becoming quite apparent that the Christian network for South Africa is beginning to show considerable growth worth mentioning.

In the Christian network for South Africa, we have seen astonishing results growing by a massive 17.26% since Oct 09! There are some particularly strong leaders who represent this figure such as ChristianOnlineDating.co.za, GoChristianDating.co.za and SingleChristians.co.za. Not only are the sites well branded, we believe that this is a representation of the opportunity presented by such a young and unsaturated market.

For partners looking to start a site in a particular network like this one, it’s especially satisfying to know when an opportunity like this is showing faster growth than ever previously recorded. Now could be your opportune time to enter this niche! If you want to know more about the Christian network in South Africa then get in touch and find out what is on offer. Remember, the more research that you do the greater your likelihood of success. Our experienced Partner Team are waiting to help - so what are you waiting for?

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Free Expert Marketing Advice For You

Friday, November 13th, 2009

As a partner, driving traffic to your site is critical - after all, it’s a numbers game - the more traffic that you can drive to the site, the higher the number of your basic sign-ups which then hopefully convert to paying members.

At our recent Partner Conference, we invited guest speakers to cover all aspects of marketing, from paid advertising through to brand building. The presentations went down a storm and as such, we thought that it would be helpful to upload a copy of these to the Partner Portal for you to access at your own leisure.

These include presentations from Luke McKend, head of the dating sector for Google who talked about PPC and the changing landscape of paid marketing. In addition Ashley Friedlein, CEO of eConsultancy spoke about building a brand and alternative methods of marketing. A copy of his presentation can be found on the portal.

We’re continuing to add valuable content to the portal to help you grow your sites. As a partner, these guidelines and advice documents (many of which are extensive eConsultancy guides) are free of charge to you and really should give you a good grounding from which to pull together an extensive marketing plan to take you to the next level.

If there are topics that you’d like to see covered that aren’t currently on the portal, please comment below so that we can look into this for you. Now go log in!

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Going International

Wednesday, November 11th, 2009

If you’re thinking about making or extending your business plans in online dating, many would say that now is the opportune time to do so. With the economic downturn showing no direct effect in the online dating industry all Internet dating markets across the world are continuing to boom. This is fantastic for us and our partners who are looking to start or expand further. We recommend you take your business to international markets especially if you are keen for further growth. Are you considering pushing your brand further than you may not have originally planned? Or interested to start in new markets? We suggest if you can handle the work load and can think of ways to spend that extra money this could be the smartest move you make.

FriendshipDirect.com has taken their business to the next level by going international. They have noted the increase on spend in online dating right now and FriendshipDirect.com are doing their best to maximise from as many markets as they can manage to get their hands onto. They have done this by setting up their latest sites in the U.S.A. and South Africa. this can be a smart move when you feel you’ve reached the ceiling of your current market. Take a lesson from FriendshipDirect.com and join the markets that are out there, start to or add international brand value and revenue in your company just like they are. They are growing fast and prove that investments to drive forward are paying off.

We work hard with all our partners to make sure they make the right steps. If you’re ready to start or consider the move into new markets. Whether you are new to the industry or not, we’ll do our best to make sure you have nothing to lose and everything to gain. WhiteLabelDating.com has the system, support and management to lead you in the right direction. Make your mark in foreign values you might not have thought were possible. Simply get in touch and we’ll be more than happy to talk about starting your own international brand, or help you move your existing site forward. You can be rest assured that WhiteLabelDating.com is backing you every step of the way.

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November Newsletter from WhiteLabelDating.com

Tuesday, November 10th, 2009

Welcome to the November issue of the WhiteLabelDating.com newsletter. I have to say October has been one of our busiest and exciting months yet!!

We have had a great event, revealed the partner portal, released some great new features for your sites and much more!

Read on to see what your White Label Dating team has been up to…..

Hr

The Biggest Event Of The Year!

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WhiteLabelDating.com held the event of the year at the end of October, entertaining some of our top performing partners with a two day conference and a fabulous black tie dinner in a country manor hotel in Oxfordshire. The event was a huge success and that was down to the dedication and commitment from our partners!

The feedback has been fantastic and we’re so pleased to move into this new phase where everybody truly understands the new opportunities and information that will ultimately benefit their business and revenue.
We wanted to make the event a learning opportunity for everyone, a chance for us to listen to our partners showing the greatest potential.

For those who attended the event, your attendance has shown us how much you value us, and we stand by our word that we will do everything we can to ensure we help you to progress to the next level!

We hope to identify even more individuals showing promise and growth for next year’s conference.

Hr

Booming Statistics

The gay network really has been booming over the past couple of months. Our statistics show that over the past month alone there has been an 8.48% rise in members joining the basic gay network, and a further 5.42% increase in members signing up and becoming full paying customers.

The rise in signups just proves that there has been a positive response to the new gay dating sites that we have seen on the platform. Ever thought of adding a gay site to your portfolio? Now’s the time to get involved!

Hr

Great New Security Feature For Your Members

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Here at WhiteLabelDating.com we pride ourselves on converting more basic to full paying members than any other platform. Experience has taught us that members with photos receive more communications, encouraging full paying members.

Therefore, we’re delighted to announce the introduction of webcam profile photographs to all of our partner’s sites. One of the main concerns of dating site members is that photos are out of date or aren’t of the actual person that they’re speaking to at all. To get around this problem, our new webcam feature allows members to prove that they are who they say they are by uploading a photo to our partner’s sites directly from the camera on their computer. This photograph is then verified with a date stamp.

Adding a webcam photo is completely free for members and we’re confident it will prove to be popular. Within a day of testing the new feature on Singles365.com we had 234 members upload their pictures.

We continue to strive to push boundaries, making online dating safer and are excited to be able to provide our partners with this additional functionality as standard, rolled out across the whole platform.

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Partner Portal

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After months of research and development, we’re very excited to announce the launch of the Partner Portal.

The Portal aims to provide you with a hub from which you can find all of the necessary information to assist you in making your site the very best that it can be.
Most importantly - the new partner portal will show you what marketing campaigns generates you the most paying members and what you’re earning from those marketing campaigns.

For more information about the Partner Portal you can view the WhiteLabelDating.com blog, where you will find everything you need to know about the portal.

The portal can be accessed by visiting portal.whitelabeldating.com

Hr

Fancy Some Extra Christmas Cash….???

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The Christmas season is on its way!! I hate to say it, but we only  have 7 weeks left!! We all know Christmas is a time for fun, friends and flings!! So why not make the most of the festive season before others do and get a new site all ready and sparkly for Christmas time!

Let’s make sure everyone out there has someone to share their Christmas period with!

Remember your Partner Manager is always there to help you, so if you fancy making a few more pennies for the festive period, you know where to come!

Hr

Tune in Next Month

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Thanks so much for reading, as you can see we have had a very productive and busy month!

Please do drop me a line if you would like to see anything in the next edition, or if you would like to add anything to our blog posts. You can reach me on fheath@whitelabeldating.com

Tune in next month for more news and updates.

Kindest Regards

Francesca Heath

fheath@whitelabeldating.com

WhiteLabelDating.com

White Label Dating Have a Day of High Speed Action

Monday, November 9th, 2009

WhiteLabelDating.com took a select few partners out for the time of their lives last week when we had a day at the Palmer Sports Ground in Bedford. The event was to say thank you to some of our top performing partners for all their hard work and dedication!

The event was one like no other, leaving the attendees speechless, and shaking with adrenalin! It consisted of driving seven different high speed machines, including a Palmer Jaguar JP1, a Caterham 7 Superlight and a Renault Clio Cup Racer, which come out as one of the favorites of the day!

We may not have won fastest group of the day but it was an amazing experience had by all! All I can say is that we will have to take another trip to the Palmer Sports Ground and try and beat the scores! Next time it will be White Label Dating holding the trophy!

Customer Support Team Update w/c 9 Nov

Monday, November 9th, 2009

Hello again, it’s that time of week! This week has been busy and quick paced as usual and as always, we have pushed to ensure that we have answered all queries, phone calls and emails to the best of our ability. The team has a quick test from our manager Jessica (all in good spirit!) to sharpen our skills at catching out non-genuine photos and answering some tougher queries. Well done to Lucy and Alex for getting full marks! It’s really nice to see the team take great pride in their work. All work and no play makes Jack a dull boy though, so the teams organised a social event to celebrate Amy’s 23rd birthday by going for a lovely meal in Windsor - Happy Birthday Amy!

Member Query of The Week

The main member query of last week was concerning ‘Love Alerts’. By registering for Love Alerts, you’re informed instantly via text message whenever someone sends you a private message, wink, gift or adds you as a favourite.

This is a great system for members who do not have access to the Internet during the day as it enables them to keep up to date with their accounts and keep an eye out for who’s taken an interest in them.

To use Love Alerts, the member must register their mobile on the site by going to ‘My Account and then ‘Mobile’. You must also purchase credits, to do this you need to go to ;My Account’ and then ‘Credits’. Love Alerts are charged at 1 credit per Love Alert. In recent times, we have seen a steady increase in the number of members using this facility, suggesting the use of mobile is ever increasing.

Customer Satisfaction Rate

98.8%

Customer Feedback

Here are 2 quotes for you to look at that your Customer Support Team have received this week:-

We received a message from Jon Paul, idatemilfs.co.uk

Jon Paul: “To be honest, for a paid site, I think that you are one of the best. I would recommend it to anyone, so thank you”.

We have another message to share from Debbie, wave105.com/dating

Debbie: “I would just like to say a BIG thank you to you guys and girls at wave105 dating. Due to problems with my ex, I found it hard getting back on the dating scene, thanks to this site, it’s been easy and doesn’t feel uncomfortable, I chatted with some brill people on here and have made some great friends. Once again, thank you xx”

The perfect addition to your site

Monday, November 9th, 2009

More and more businesses are turning to dating as an additional source of revenue as advertising revenues take a tumble. It’s encouraging that more partners are launching dating facilities even when this can be quite a diversification away from their original business.

Due to the minimal amount of effort involved with launching a site on our platform and the ease of integration, it’s no surprise that this is an option gaining much popularity of late.

Given the SilverSurfersGuide.com already had an active community on their site, the recent addition of dating as a feature complimented their offering perfectly. Given that the site acts as a complete one-stop shop for the over-50s, this is a subtle new source of revenue for the site owners.

If you have an existing site, it’s worth remembering that integrating dating into your site is really simple to do and can provide you with a reliable source of revenue. Feel free to get in touch and we’ll be more than happy to help.

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