What a fantastic weekend!!

Partners have seen on average twice the number of basic members pay to upgrade to full membership and membership cancellations decreased by 25%.

This massive improvement follows the deployment of new database servers on Friday morning so our servers are now running at only 20% of capacity.

This means all sites are running much faster and partners are immediately seeing their income rise as a result.

WhiteLabelDating.com has always been the best converting online dating platform for partners - we're now seeing it get even better.

We'll post more news and exact results in a few weeks but in the meantime keep an eye on your stats as you can expect to see a significant improvement in new paying members.

Saturday 29th April was a very successful day in the world of WhiteLabelDating.com. In comparison to the previous Saturday (22nd April), upgrades doubled in rate and cancellations were down by 25%.

Well done everyone!!

We will soon be launching Chaser Newsletters for all WhiteLabelDating.com partners. As we all know, member interest in our websites should be top priority, and these useful newsletters are sure to maintain this.

Sent to all new members on an automated schedule beginning from their initial sign up date, the newsletters will contribute towards creating better awareness for the online facilities we offer, ensuring they are able to achieve the best experience they can.

They will also make our members feel valued, as they will be personalised depending on the individuals' past activity on site, and most of all, keep them visiting our sites!

Chaser newsletters will initially be sent to all new members that sign up to sites on our General network.

We are proud to announce the launch of the online dating site for Slow Dating.

SlowDating.com is one of the UK's largest speed dating event specialists, holding events in stylish, spacious, safe venues that span across England, Scotland and Wales.

Slow Dating Online will be a great revenue generating addition to the existing Slow Dating service.

We are pleased to announce the launch of maximdating.co.uk for Dennis Publishing.

This is a welcome addition to their Maxim Magazine website, which is packed full of entertaining, humorous and relevant information aimed at young, intelligent, professional males in their late 20s/early 30s.

Dennis Publishing chose WhiteLabelDating.com to power their new website, following the success of SavageHearts.co.uk, which achieved over 700 registrations within the first month of the site being launched. This is also powered by WhiteLabelDating.com.

Some great coverage in New Media Age magazine reporting the success of our partner Dateline.co.uk:

View NMA Article

We were delighted to be joined by star of TV's Dragons Den and American Inventor Peter Jones at the Fast Growth Business Awards.

Peter helped us celebrate becoming one of the fastest growing companies in the UK.

Our Financial Director was especially successful, being chosen as Finance Director of the Year at the prestigious awards.

View Photograph of Peter Jones, Jennifer Raines and Ross Williams

Wow!! What a night!!

We're extremely pleased to report that not only were we shortlisted as one of the fastest growing companies in the UK - our Finance Director also won an award for helping us cope with such tremendous growth.

As well as being one of the fastest growing companies in the UK, we were shortlisted in the "One to Watch" category,

It really is a genuine honour to be chosen for this award, especially as the judges included Dragon Peter Jones, Nick Wheeler and Simon Kossoff.

You can hear what our FD had to say on a video recorded on the (champagne-flowing) night - in particular, Jen describes how the banks traditionally viewed online dating until they met us :o)

Click here to view the video

We're pleased to report that one of our casual dating sites, MatingDirect.com, made it to Number1 in the UK last week according to Hitwise - ahead of other popular sites such as Match.com and DatingDirect.com.

View Screenshot of Hitwise Report

Many of our partners run both general and "casual" dating sites. There's a large market for both and most partners make the most of their member acquisition cost by cross-selling new members from one site to the other.

However, I was interested to see David Evans' post at http://onlinedatingpost.com/archives/2008/03/truecom-no-more-faces/ commenting on True.com's decision to run more adult/casual orientated  advertising.

True.com has always been a premium dating site, focusing on scientific, psychological matching. They even say they'll prosecute married people and criminals.

Why is it moving its brand towards casual dating? Well, the money, no doubt. As its market share has diminished it needs to raise revenues.

But rather than create a separate casual dating brand, it is diluting its own brand which had previously established itself in the high-end scientific matching area.

True.com should follow the lead of many of our partners and create multiple niche brands with superior conversions than a generic brand - then cross-sell members from one site to another to maximise revenue per member, whilst maintaining a single cost per member acquisition.