We’re testing a new tool to help improve conversions - we’ll be trialling on http://www.singles365.com over the next two weeks to see how conversions improve and if it works we’ll then roll it onto partner sites.

To see the live agent tool in action, go to the registration page of Singles365.com to sign up, then close your browser.

The same tool is also used to increase conversion of basic to full members - if members stop on the payment page the live agent will help them.