White Label Dating

Renowned for being the best white label platform for catering to the needs of big brands such as publishing giants Dennis Publishing and Bauer, WLD are extremely proud to announce that we have now secured a contract with Natmags.

Natmags currently publish some of the most admired and well established magazines in the UK including Good Housekeeping, Country Living, Harper’s Bazaar, Esquire and Cosmopolitan.

They will initially be using the WLD application to roll out dating sites for their celebrity gossip magazine Reveal, along with women’s weekly magazine Best. There are already plans to roll out this service to some of their other magazine titles later in 2009.

We’d like to take this opportunity to wish you a very Merry Christmas and a hugely prosperous 2009!

We’d also like to pass on festive wishes from everyone here at WhiteLabelDating.com and to remind you of our contact details should you wish to get in touch before Christmas. We’re looking forward to talking with you further in the New Year!

partnerteam@whitelabeldating.com
+44 (0)1753 271280

When it comes to choosing a white label platform that is right for you, high commission rates can easily make one platform look much more attractive than any other. However, anyone who is clued up about the dating industry will know, the key to success goes much deeper than purely the level of commission you are receiving from your platform.

You have to consider conversion rates from visitors to full paying members, of course not forgetting retention rates of your existing members. Remember, the highest commission rate does not always mean the highest amount of money going back into your pocket. You have to consider the whole service.

For example, a provider who offers 80% on new business and 60% on repeat billings, but converts visitors to members at 5% less than WLD, would actually earn the partner 20% LESS than if they were on a standard 50/50 revenue share with WLD.

Since you spend so much time and money driving that valuable, high quality traffic to your website, converting that traffic is what really matters. With higher conversion rates than any of our competitors, it is our platform that will ultimately make you the most money.

We are very pleased to announce that we now have our South African network up and running, with a host of sites already live on the network and doing extremely well!

This includes the sites TrueDate.co.za, DatingPartners.co.za, and a fantastic win for WLD - SA Reunited Dating.

Although they have only been live for a short time, the interest has been enormous, with all South African sites exceeding all expectations. Visitor to member sign up rate is currently at 21%, which is a great achievement for a brand new network.

If you would like to explore the possibility of launching a South African site, please get in touch with your Account Manager.

Managing your Google AdWords account well has to be a priority if you are to succeed at making the most of your marketing campaign for your website.

As many of you may know, ensuring that our partners are receiving the help and guidance they deserve is absolutely paramount to us all here at WhiteLabelDating.com. We also know that when it comes to setting up a site, marketing the site is part of the process that many of our partners tend to struggle with.

With some of our most successful partners are now spending in excess of £50,000 per month on their online marketing campaigns, we need to make sure that it is being spent in a way which will achieve maximum return. So, 6 of our longest serving members of our partner accounts team spent a period of time managing an Adwords campaign and completing a Google exam, becoming Google Advertising Professionals.

As Google Advertising Professionals they have not only been through the full Google training programme, but they now they now have full access to a team of Account Managers and Optimisation specialists at Google who are there to advise and monitor all AdWord accounts we have running here at WLD.

On Friday 5th December, our very own Steve Pammenter spent the afternoon chatting to Bonnie D. Graham, producer and host of “Up Close and Personal”, a weekly live talk show featuring interviews with authors and experts on relationship topics and is aired on WGBB Radio New York.

The feature, titled “The Real Cougar Woman” included giving advice to cougars, (women over 40 looking for a younger man) wanting to meet men on online dating sites, so naturally, this was a perfect fit for our newly launched ToyBoy.com.

To listen to Steve’s interview with Bonnie, where you can also download the podcast on TheRealCougarWoman, please visit BlogTalkRadio.

We are really pleased (although not hugely surprised!!) to see that an independent comparison of white label dating platforms has placed WhiteLabelDating.com as a clear winner.

Industry Consultant Mark Brooks has run an analysis at Online Personals Watch.

The results show that WhiteLabelDating.com converts over three times better than the closest competitor - making our partners far more money than any other platform.

Over recent months we have seen a massive surge of new partners joining from other white label platforms and we expect this to continue as we demonstrate better conversions, more money and better partner support than anyone else.

James Vestbirk, a new partner to WhiteLabelDating.com, recently launched KissingGates.com on the WLD platform.

James, who comes from a farming background himself and aware of how hard it can be to find a date in sparsely populated areas of the country, wanted to create a niche dating site that specifically targeted those who lived in a rural community.

Wanting to make the most of his new online business, James has really pulled out all the stops to achieve some great media coverage for KissingGates.com.

So far he has completed seven radio interviews for many different regional stations and has also appeared on the BBC Look North lunch time news.  Since this fantastic coverage, unique visits to KissingGates.com have increased by over 161% and this has remained consistent.

Dear Partner,

As you will have learnt from our last issue, in the midst of an economic downturn, the online dating industry is still continuing to thrive.

The last couple of months have seen the best ever ROI for our partners, which has all contributed to WLD partners experiencing a massive 75% increase in revenue since June this year.

So if you are feeling the effects of the credit crunch and are looking for that extra income just in time for Christmas, then it really is time to jump on the online dating bandwagon.

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WhiteLabelDating.com Platform Now Supporting Multi-Currency Payment

We are very pleased to announce that all sites running on the WLD platform are now able to support subscription payments in many major currencies from around the world.  

This is great news for our partners because it means that a site can be created for any of the countries currently supported by the WLD platform. All subscriptions will not only be charged in the localised currency, but will also appear on the member’s bank statement in this format.

Currencies supported by WLD currently include US Dollars, Canadian Dollars, South African Rand, Australian Dollars and Euros (Ireland) with other currencies due to follow in the New Year.

If you are interested in setting up your own international dating site, get in touch with your Partner Account Manager and they will provide you with any further information you require.

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WLD Partner Describes Why WLD is Better Than the Competition

Entrepreneur Tim Rees describes in his blog how WLD is significantly better than the competition:

“Having a family, house, mortgage and now employees the reality was Tim had an immediate need to replace and increase his income. Some sites which had been running for years were relaunched on whitelabeldating.com. These sites had been earning money for years with little involvement or maintenance from Tim, but over the past 12 months sales had began to slow. Just 2 months after the relaunches the income from these sites alone looks to be more than the combined income of all his sites and salary before.”

Not bad - especially considering Tim decided to use WLD for his own sites even though he had worked for the competition!

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The Analytics Speak for Themselves

We cannot stress enough how vital it is to have a well thought out marketing plan in place for your site. Afterall, those valuable members cannot join your site if they don’t know it exists!!

Teamed with some great PR, your site can really excel, and the proof speaks for itself. We recently got a fantastic mention for one of the sites on our gay network, TheGayExchange.co.uk on OnlinePersonalsWatch.com, the place to go for the most up to date dating industry news. Since then, unique visits to TheGayExchange.co.uk have increased by 100% and have remained consistent.

If you would like to get your marketing campaign up and running, get in touch with your Account Manager who will be able to advise you on the best course of action to construct a campaign tailored specifically to your needs.

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Work in Online Dating? We’re Growing Fast, Profitable and Recruiting!

A lot of online dating companies are suffering at the moment - and we’re one of the main reasons why!!

WhiteLabelDating.com has grown over the last two years to become one of the largest online dating companies in the UK - over 45 staff and counting - and we’re still growing strong, taking market share away from established players like Allegran.  

We haven’t updated our jobs page yet as we’ve got a new careers section coming for our new site (launching in a few weeks) but in the meantime if you’ve got experience in online dating we’d like to talk.

Check out the staff videos on our homepage to find out what it’s like working here and then send us your CV with a covering email to:

jobs@globalpersonals.co.uk

We look forward to hearing from you!!

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Site of the Month

One of our fantastic new sites to go live on the WLD platform recently is MyDreamDate.co.uk. It was set up by Jonathan Barton, who became a brand new partner to WLD after meeting the team at Ad:Tech Digital Marketing Exhibition earlier this year.

The site is targeting a demographic of 18-35 year olds, with the design focusing on a traditional, love focused dating. The success of his first site has now encouraged him to expand his new online business into the casual market, launching MyNaughtyDate.co.uk.

This should give you some great inspiration to get your own site up and running!

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New Recruits

We are very pleased to be able to once again announce the expansion of our Partner Accounts department. A very big welcome to Kaleigh Scott and Hannah Mace, taking the staff numbers from 7 to 9. This just proves the level of success our fantastic team are having, and to think that in September 2007 this department did not even exist!

Kaleigh Scott - Partner Account Executive

kscott@whitelabeldating.com

Joining with a background in sales and account management, including a stint as a Recruitment Consultant, Kaleigh joined the team at the beginning of this week. In the past she has even recruited some members of staff for WLD, so already has a great knowledge of the company. She has a great strength for building and maintaining client relationships, so will be a fantastic asset to the team.

Hannah Mace - Partner Account Executive

hmace@whitelabeldating.com

Hannah has been working at WLD since December 2007. Initially employed as a member of the Customer Support team, her management skills quickly shone through, allowing her to move onto a Supervisors role, assisting the Support Manager in the day to day running of the department. Hannah also moved over to the Partner Accounts department at the beginning of this week. With great organisation and the added advantage of knowing our members inside out she will be able to offer you great advice on how to give your members what they really want!

Click here to see larger version of photo

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Speak With Your Partner Manager

We have a great team of Account Managers here to answer any questions you may have.

If you have not been assigned a specific Account Manager but you are looking for some help or advice, please call our team on +44 (0) 1753 271280. Alternatively, you can contact them on any of their email addresses below:-  

Steve Pammenter
Head of Partnerships
spammenter@whitelabeldating.com

Gary Taylor - Account Manager
gtaylor@whitelabeldating.com

Melissa Thompson - Account Executive
mthompson@whitelabeldating.com

Lauren Barnes - Account Executive
lbarnes@whitelabeldating.com

Laura Cowell - Account Manager
lcowell@whitelabeldating.com

Emily Hills - Account Executive
ehills@whitelabeldating.com

Scott Collins - Account Executive
scollins@whitelabeldating.com

Click here to see larger version of photo

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Have a Great December

Once again, I hope you have enjoyed reading.

Remember, the period from November until February is the most popular time for people to use online dating websites so make sure you are getting the most out of your marketing spend during this time. If you need any advice on how to go about this, then drop your Account Manager a line.

Finally, I would like to wish you a very Merry Christmas and Happy New Year from everyone at WhiteLabelDating.com.

Best wishes,

Natalie Woods
PR and Marketing Executive

WhiteLabelDating.com

We are very pleased to announce that all sites running on the WLD platform are now able to support subscription payments in many major currencies from around the world.

This is great news for our partners as it means that a site can be created for any of the countries currently supported by the WLD platform and all subscriptions will not only be charged in the localised currency, but will appear on the member’s bank statement in this format.

Currencies supported by WLD currently include US Dollars, Canadian Dollars, South African Rand, Australian Dollars and Euros (Ireland) with other currencies due to follow in the New Year.

If you are interested in setting up your own international dating site, get in touch with your Partner Account Manager and they will provide you with any further information you require.