Press Release

WhiteLabelDating.com announce new mobile platform for Singles365.com

New technology to premiere at Internet World 2008

London, 23rd April 2008: WhiteLabelDating.com today announces the launch of mobile dating for its Singles365.com site. The new mobile platform, developed by Mobestar, will enable hundreds of thousands of site members to access their online dating services via their mobile for the first time.

WhiteLabelDating.com is one of the few online dating system providers to offer a totally integrated mobile service, with members' details automatically synchronised between both platforms. Users will be able to access online services including managing profiles and checking for new messages from other online daters from their mobiles.

WhiteLabelDating.com will roll out its mobile services to all partners free of charge, allowing them to run their own mobile dating services alongside their regular online dating site, providing new revenue streams with no extra running costs.

The technology will make an exclusive first appearance at Internet World 2008 on 29th April. WhiteLabelDating.com will be transmitting previews to visitors' mobile phones from up to 100 metres away via a Bluetooth box situated on the WhiteLabelDating.com stand, E201.

The preview, which visitors may choose not to receive, will feature an MP4 video that will playback on their phone and a live WAP link, taking them directly to Singles365.com.

Ross Williams, co-founder and Chief Executive of WhiteLabelDating.com, said: "We are very pleased to be introducing this extra dimension to Singles365.com. The mobile dating solution is ideal for people who want to be able to check and reply to messages while out and about. The ease with which the platform was enabled by Mobestar was impressive and we look forward to rolling out this exciting new service across our partner portfolio."

Peter Richards, CEO at Mobestar, said: "We are very pleased to be working with WhiteLabelDating.com and thrilled with their choice to expand their own brand online communities with our complete mobile solution. The new technology is sure to excite attendees at this year’s Internet World event."


Notes to Editors

About WhiteLabelDating.com

WhiteLabelDating.com, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites. WhiteLabelDating.com’s services include the provision of the backend system requirements, software, billing and customer support, as well as database management.

For more information, please visit us on the web at WhiteLabelDating.com and GlobalPersonals.co.uk, or contact Elisabeth van der Mandele or Jessie Winston at Braben on +44 (0)20 7566 2990, or at whitelabeldating@braben.co.uk