May began with a reactive free read session to celebrate the birth of Princess Charlotte, raising member engagement with our platform by more than a third.
We then ran a series of promotional offers, kicking off with Workers’ Day in South Africa, the May Day Bank Holiday in the UK and Ireland, and Cinco de Mayo in the US. These offers more than doubled activity levels and increased conversion on selected networks by up to 70%.
With the exception of some activity-bolstering free read sessions on US networks, the next round of offers came at the end of May to coincide with another Bank Holiday in the UK and Memorial Day in the US. Other territories joined the programme to catch the end-of-month payday rush, all of which saw activity levels leap by over 130% and conversions increase by around 50%.
As you know, we’re not just about special offers here in the engagement team, and we’ve had lots of smaller projects taking place throughout May. As well as a campaign to increase engagement with the recently launched “Looking For” section of members’ profiles, and another around the summer’s music festivals, we also ran a number of bespoke campaigns to support individual partners’ online and offline marketing efforts.
Moving into June, we have the perennial challenge of retaining members’ attention as the weather improves. Expect to see more exciting content landing in member inboxes soon.
Matt Harman, Email Marketing Manager